Performance Marketing

This is a remote position.

Your time will be invested in

Key Responsibilities:

1. Strategic Campaign Management

• Plan execute and optimize paid acquisition campaigns across channels such as Google Ads LinkedIn and programmatic platforms to drive leads customer acquisition and revenue.
  
• Monitor and improve performance metrics including CTR CPA and ROAS for continuous improvement.
  

2. Data-Driven Growth Strategies

• Analyse performance data to uncover insights informing strategies to enhance campaign effectiveness and ROI.
  
• Design and test innovative growth experiments to improve conversion rates and optimize user funnels.
  

3. Budget Management & ROI Optimization

• Manage campaign budgets ensuring cost efficiency and positive ROI.
  
• Stay ahead of emerging trends and recommend adoption of new tools or technologies to boost performance.
  

4. Collaboration & Market Presence

• Partner with internal teams to enhance landing page conversion rates and ad performance.
  
• Conduct competitive and market research to stay informed on industry trends.
  

5. Continuous Learning & Adaptation

• Stay updated with the latest trends tools and best practices in performance marketing.
  
• Identify and optimize critical user journey touchpoints to reduce drop-offs and enhance engagement.
  

Requirements

What we want you to have

• Proven experience in managing and optimizing paid campaigns across SEM SMM PPC and other acquisition channels.
  
• Hands-on experience with tools like Google Ads Facebook Ads Manager LinkedIn Campaign Manager and programmatic platforms.
  
• Proficiency in website analytics tools (e.g. Google Analytics SEMrush)
  
• Expertise in creating and optimizing landing pages and conversion funnels.
  
• Strong analytical skills and the ability to translate insights into actionable strategies.
  

Educational Qualifications

• Bachelors or Masters degree in marketing Business or a related field.
  
• 24 years of experience managing paid campaigns with a focus on ROI-driven growth Google Ads and SaaS/ iPaaS industry.
  

What is a plus to have

• Experience in SaaS/iPaaS industries.
  
• Familiarity with outbound marketing tools and sales enablement platforms.
  

Benefits

• Make Friends & Fans - Work with zeal get recognized bond with like-minded people and witness your work impacting businesses positively across the globe!
  
• Work with the Best Minds - Your expertise matters! Get the opportunity to closely work with our founders. the leadership team and gain knowledge from some of the best minds in the domain.
  
• Work and Play Together - Team Work-Vacations or Workcations on the house! Travel stay and slay with your team and get endless opportunities to bond work and explore together.
  
• Competitive compensation - Salary Incentives ESOPS
  
• Health is Wealth - Get company-wide medical insurance and health policies
  
• Interaction is the key - Have in-person gatherings meetups hackathons and cultural events
  
• Keep Evolving - We organize learning and development programs to upskill employees
  
• State of the Art Infrastructure - We provide top-of-the-line equipment and the latest technology both for in-office experience and our digital workplace. For there should be no glitch amidst creativity!