Marketing Communications & ABM Manager

This role is responsible for the strategy and execution of marketing communications programmes to all end user and OEM customers. The role requires strong leadership and management of a team of Marketing Communications Specialists to deliver timely relevant and results-driven marketing communications activities that align with business objectives and drive growth.

Key Activities - 

• Develop and manage an integrated marketing plan to support business growth across all verticals
• Oversee the creation and execution of all marketing campaigns ensuring all activities are effectively implemented.
• Establish key performance indicators (KPIs) for all marketing programs and ensure they are measured and reported accurately.
• Take responsibility for marketing to specific verticals when required
• Lead the development of an account-based marketing (ABM) program.
• Collaborate closely with the Digital Manager to ensure best practices are followed across all marketing initiatives.
• Work in partnership with the Regional Marketing Manager to maintain global and reginal alignment
• Coordinate with the PR and Internal Communications Manager to support all marketing efforts.
• Manage relationships with key stakeholders.
• Agency management all Marcomms agencies

Key Individual Accountabilities - 

• Collaborates with the Marketing Strategy Lead to ensure that the integrated marketing plan aligns with business objectives
• Develops an integrated marketing plan that drives all stages of the marketing funnel across all verticals
• Manages a team of Marcomms Specialists to ensure best practice planning and execution of all programme activity
• Ensures that stakeholder groups are established for all verticals and are aligned with the integrated marketing plan.
• Responsible for maintaining the brand  of all external marketing materials.
• Develops the Account-Based Marketing (ABM) program.
• Leads one vertical as required
• Accountable for the timely execution of new product launches across the marketing team including training enablement and digital initiatives.
• Manages relationships with agencies

Qualifications :

The ideal candidate will have the following skills/experience 

• A minimum of 10 years of campaign experience
• Proven track record of planning and executing marketing strategies preferably in an industrial B2B setting
• Experience and skill in collaborating with senior internal and external stakeholders
• Ability to work cross-functionally in a dynamic and flexible environment.
• Strong strategic thinking and planning capabilities with the ability to plan over a three-year horizon
• Experience in people management
• Bachelors degree preferably in business or marketing.

Additional Information :

With colleagues stretching across the globe we are proud of our diversity. To foster inclusivity we run employee resource groups (ERGs) to provide a safe space for employees to connect and support each other. Our cross-business ERGs include Veterans Pride Network Black Employee Network Network and Neurodiversity. 

Across our company we recognize excellence culminating in the Smiths Excellence Awards our annual celebration of the most extraordinary activities people and projects that best showcase our strengths and help drive our business forward. We announce these on our annual Smiths Day a global celebration of Smiths around our network. 

Join us for a great career with competitive compensation and benefits while helping engineer a better future. 

We believe that different perspectives and backgrounds are what make a company flourish. All qualified applicants will receive equal consideration for employment regardless of color religion sex sexual orientation gender identity national origin economic status disability age or any other legally protected characteristics. We are proud to be an inclusive company with values grounded in equality and ethics where we celebrate support and embrace diversity.

At no time during the hiring process will Smiths Group nor any of our recruitment partners ever request payment to enable participation including but not limited to interviews or testing. Avoid fraudulent requests by applying jobs directly through our careers website (Careers - Smiths Group plc)

Remote Work :

No

Employment Type :

Full-time