Senior Journalist Social Media Lead

JOB DETAILS

JOB BAND: D
CONTRACT TYPE: Attachment / Fixed-term Contract Full-time until 11/12/2026
DEPARTMENT: BBC England - Yorkshire
LOCATION: Leeds
PROPOSED SALARY RANGE: 44000- 52467 depending on relevant skills knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

Were happy to discuss flexible working. If youd like to please indicate your preference in the application though theres no obligation to do so now. Flexible working will be part of the discussion at offer stage.

PURPOSE OF THE ROLE

We are looking for a creative data-driven communicator who can fill this central role in BBC Yorkshires newsrooms. You will lead a team of social journalists across the region and influence story choice and treatment across outputs as well as complying social content from audio TV and Online teams. You will know how to reach some of the lightest users of the BBC on social platforms through a developed understanding of how to make short form video social listening story treatment and wider strategy.

WHY JOIN THE TEAM

You will be able to inform strategy and commissioning across the region at all levels with your knowledge and experience of social media. You will join a high-performing team which works flexibly and is keen to try new techniques to build on one of the BBCs most successful social brands at BBC Yorkshire. You will also receive development and support from existing social practitioners at senior level as well as a welcoming wider Yorkshire team.

YOUR KEY RESPONSIBILITIES AND IMPACT:

• A flexible team player with strong interpersonal skills and ability to lead groups or projects.
• Substantial professional experience in creating successful social content informed by social listening.
• Accomplished video editing skills for shortform content.
• Ability to gather understand and interpret data in a strategic fashion.
• Confidence and knowledge to be able to comply and sub-edit content for the BBC.

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA:

• A proven track record in successfully leading or working in a multi-disciplinary team with excellent people management skills.
• Experience of understanding and setting the social media news agenda and working collaboratively to deliver this.
• Proven professional record of successful social media story choice and treatment for different demographics and platforms plus confident compliance for outputted material.
• Demonstrable shortform video making skills on BBC editing platforms.
• Track record of using data to inform whether to create sharpen or stop social media projects.

DESIRED BUT NOT REQUIRED:

• Ability to use Optimo Castaway and other BBC online production tools or similar.
• Familiarity with Emplifi Newswhip and other social tools.
• Detailed understanding of wider social landscape specifically Meta platforms.
• Understanding or appreciation of wider BBC at regional and national level.