Digital Marketing Strategist

The Red Hat Digital Marketing Strategy team is looking for a skilled results-driven Digital Strategist to deliver an audience-first end-to-end digital marketing program. Our team is highly collaborative and loves building conversion-focused digital experiences.

This role requires a holistic thinker and orchestrator that is able to connect the dots between the needs and requirements of stakeholders that align with the business financial goals. The Digital Strategist is responsible for understanding all digital touchpoints that our audience interacts with throughout their buying cycle and leveraging these points to their fullest effect to build a seamless and cohesive end-to-end digital experience that drives results.

We are looking for a Digital Strategist skilled at solutioning who is creative yet methodical and has the ability to confidently articulate a point of view. Always the strategic voice in the room this person is excited about unlocking the potential of digital marketing.

This role closely collaborates with teams across all digital disciplines including architecture nurture optimization content strategy SEO UX design and development as well as a variety of product stakeholders.

What you will do:

• Lead development of end-to-end digital experiences that not only deliver measurable results but are scalable across the organization

• Own end-to-end accountability of digital strategies and performance for specific areas of the business

• Develop and optimize digital marketing plans that connect tactics content and marketing technology

• Manage prioritization for dedicated working teams to deliver solutions and optimizations based on campaign and business metrics

• Collaborate with various internal teams to create and deliver best-in-class audience journeys

• Champion teams audience-first approach to digital that ensures segmentation is a core element in all programs and tactics

• Ability to circumvent competing priorities with sound solutions that benefit stakeholders and deliver optimal digital experiences for prospects and customers

What you will bring:

• 10 years of digital marketing experience

• Experience in demand/lead generation strongly preferred

• Experience in B2B IT/Technology marketing or marketing automation strongly preferred (e.g. adobe marketo)

• Experience developing digital briefs business requirements and strategic frameworks for programs campaigns messaging/content

• Thorough understanding of digital touchpoints and channels

• Strong strategic thinking ability

• Exceptional listener and problem solver

• Excellent prioritization skills especially in a fast-paced cross-functional environment with multiple projects and priorities that can change

• Exceptional communication skills

• Proven experience with digital marketing metrics and optimization of marketing mix

• Highly organized and detail oriented with a focus on process efficiency

• Willingness to work within an open culture where meritocracy and leading by bringing others along are required

• Bachelors degree in a relevant field

Pay Transparency

Red Hat determines compensation based on several factors including but not limited to job location experience applicable skills and training external market value and internal pay equity. Annual salary is one component of Red Hats compensation package. This position may also be eligible for bonus commission and/or equity. For positions with Remote-US locations the actual salary range for the position may differ based on location but will be commensurate with job duties and relevant work experience.

About Red Hat

Red Hat is the worlds leading provider of enterprise open source software solutions using a community-powered approach to deliver high-performing Linux cloud container and Kubernetes technologies. Spread across 40 countries our associates work flexibly across work environments from in-office to office-flex to fully remote depending on the requirements of their role. Red Hatters are encouraged to bring their best ideas no matter their title or tenure. Were a leader in open source because of our open and inclusive environment. We hire creative passionate people ready to contribute their ideas help solve complex problems and make an impact.

Benefits
Comprehensive medical dental and vision coverage
Flexible Spending Account - healthcare and dependent care
Health Savings Account - high deductible medical plan
Retirement 401(k) with employer match
Paid time off and holidays
Paid parental leave plans for all new parents
Leave benefits including disability paid family medical leave and paid military leave
Additional benefits including employee stock purchase plan family planning reimbursement tuition reimbursement transportation expense account employee assistance program and more!

Note: These benefits are only applicable to full time permanent associates at Red Hat located in the United States.

Inclusion at Red Hat
Red Hats culture is built on the open source principles of transparency collaboration and inclusion where the best ideas can come from anywhere and anyone. When this is realized it empowers people from different backgrounds perspectives and experiences to come together to share ideas challenge the status quo and drive innovation. Our aspiration is that everyone experiences this culture with equal opportunity and access and that all voices are not only heard but also celebrated. We hope you will join our celebration and we welcome and encourage applicants from all the beautiful dimensions that compose our global village.

Equal Opportunity Policy (EEO)
Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race color religion sex sexual orientation gender identity national origin ancestry citizenship age veteran status genetic information physical or mental disability medical condition marital status or any other basis prohibited by law.

Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for and will not pay any fees commissions or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.

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