Senior Creative Producer Mobile Gaming

Barcelona - Spain

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

The Opportunity

Mobile gaming creative is at an inflection pointAI is reshaping production creative volume has become a competitive moat and the winners are building systematic approaches to creative strategy. At Playvalve were capitalizing on this shift. We have 7 games in the US top 100 of their categories 30M players across 90 countries and 15 actively promoted titles. Our 4-person marketing team has been handling UA-based creative production at this scale through pure efficiency but we need to evolve beyond that model to keep scaling. Were a Barcelona-based studio of 40 with a 10X mindset meetingless by design optimizing for impact over headcount. Were hiring a Creative Producer to build our creative department from the ground upto architect how creative strategy production and intelligence scale with our portfolio and the industrys evolution.

What Youll Build & Own

Creative Strategy & Intelligence

Develop Playvalves creative strategy across our portfoliounderstanding what concepts drive performance how creative patterns differ by game/audience and where opportunities exist
Build systematic competitive analysis processesunderstanding market trends creative patterns opening/closing scene mechanics that drive performance
Establish creative intelligence infrastructure: how we capture learnings apply insights and stay ahead of industry shifts
Develop upper funnel creative strategy including ASO production frameworks and Custom Product Pages (CPPs) that complement UA efforts

Data-Driven Production

Define what data we need to inform creative decisions and how to get it (concept Share of Voice by OS/network/app creative type performance attribution clarity)
Translate analytics into creative direction: turn ARPDAU anomalies ROAS trends and attribution signals into testable creative hypotheses
Own end-to-end creative production for performance marketingfrom brief to deliveryacross video ads playables static creatives ASO assets
Stay hands-on with AI tools to explore possibilities challenge assumptions and push the boundaries of what our production can achieve

Automation & Scale

Deploy automation to maximize asset orchestration and production efficiencybuilding leverage into every part of the creative workflow
Integrate AI tools strategically: understand what works test applications document limitations scale what performs
Collaborate with our engineering team to build internal creative production tools (gameplay recording systems playable frameworks asset generation)
Continuously optimize the creative production pipeline for efficiency without sacrificing originality

Organization Design

Craft and expand the organization you need to achieve your goals
Build the right mix of internal capabilities and external partnerships based on what drives results
Document processes frameworks and learnings so creative intelligence compounds over time

What You Bring

Must-Haves:

Mobile gaming creative experience in puzzle casual hyper-casual or hybrid games

Data-driven approachyou can articulate what data you need and how to turn attribution signals into creative insights

Strategic hands-on balanceyou can architect operations AND stay involved in the work especially exploring AI tools

Production management across internal teams and external partners while maintaining quality

AI and automation literacyyouve tested tools implemented automation and can speak credibly about what works

Technical collaboration skillscomfortable working with engineers to build creative production tools

Business alignmentyou speak ROAS CPI and eCPM as fluently as concepts and hooks

Industry networkconnected in mobile gaming creative circles gathering intel through peers

Nice to Have:Experience with ASO creative strategy familiarity with AppsFlyer/Sensor Tower performance marketing background track record building creative teams game engine knowledge.

What We Offer

The Role:Architect Playvalves creative operations from scratch with full strategic autonomy. Report directly to the CMO. Join a meetingless companyno status updates no sync calls just deep work and results.

Location & Flexibility:Based in Barcelona (office with terrace BBQ beer tap). Full flexibility policythe marketing team comes in regularly because they want to not because they have to.

Compensation & Perks:Competitive compensation based on experience relocation package health insurance ticket restaurant unlimited vacations regular company off-sites.

The Challenge:15 games in market ambitious pipeline. Industry inflection point with AI and automation. Profit-backed studio with no VC pressure and resources to do it right.

Questions Were happy to discuss the challenge the opportunity or why Barcelona is the perfect place to build this.

Required Experience:

Senior IC

The OpportunityMobile gaming creative is at an inflection pointAI is reshaping production creative volume has become a competitive moat and the winners are building systematic approaches to creative strategy. At Playvalve were capitalizing on this shift. We have 7 games in the US top 100 of their ca...