Lead, Honda Marketing

Markham - Canada

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

The Honda Marketing Lead is essential to ensure marketing activities directly support the business goals and sales targets set by Sales Operations. The Marketing Lead is responsible for liaising with the Zone Operation Managers and the Dealer Advertising Associations to ensure they are aligned with our advertising strategies and there are no budgetary issues. Additionally the Marketing Lead is also responsible for overseeing Hondas social media presence.

RESPONSIBILITIES

Monitor and track Dealer Advertising Associate marketing initiatives to ensure compliance with brand standard and best practices.
Support the Zone Operation Managers with tracking Dealer Advertising Associate budgets/funding balances
Liaise with partner agencies to create and/or adapt creative for use in various social media channels to support key activities and launches;
Manage and oversee the brand and retail development of creative and media strategies ensuring consistency through all mediums;
Develop present track and create countermeasures for yearly Advertising objectives using monthly CAPDO reflections program meeting support and annual business plan exercises;
Support zone/dealer advertising for asset distribution on-going consultation and playbook support
Manage the marketing budget for production digital and fees;
Other duties as required.

QUALIFICATIONS

Diploma in advertising communication and/or digital marketing business;
5-10 years experience;
Advertising Coordinator advertising agency staff sales experience would be beneficial;
Digital media knowledge communication analytics time management creative project management Analytical and Problem solving skills.

Please note that as of November 2nd 2025 we will be moving to a four day in office one day work from home model for current hybrid roles.

Honda Canada Inc. is committed to providing accommodation in its recruitment processes to applicants with disabilities upon request. The accommodation will take into account the applicants accessibility needs.

If you require accommodation at any time during the recruitment process please email Human Resources ator call .

RESPONSIBILITIES

Monitor and track Dealer Advertising Associate marketing initiatives to ensure compliance with brand standard and best practices.
Support the Zone Operation Managers with tracking Dealer Advertising Associate budgets/funding balances
Liaise with partner agencies to create and/or adapt creative for use in various social media channels to support key activities and launches;
Manage and oversee the brand and retail development of creative and media strategies ensuring consistency through all mediums;
Develop present track and create countermeasures for yearly Advertising objectives using monthly CAPDO reflections program meeting support and annual business plan exercises;
Support zone/dealer advertising for asset distribution on-going consultation and playbook support
Manage the marketing budget for production digital and fees;
Other duties as required.

QUALIFICATIONS

Diploma in advertising communication and/or digital marketing business;
5-10 years experience;
Advertising Coordinator advertising agency staff sales experience would be beneficial;
Digital media knowledge communication analytics time management creative project management Analytical and Problem solving skills.

Please note that as of November 2nd 2025 we will be moving to a four day in office one day work from home model for current hybrid roles.

If you require accommodation at any time during the recruitment process please email Human Resources ator call .