At Franklin Templeton were driving our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic and diversified firm spans asset management wealth management and fintech offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise thats both broad and unique. From our welcoming inclusive and flexible culture to our global and diverse business we offer opportunities not only to help you reach your potential but also to contribute to our clients achievements.

Come join us in delivering better outcomes for our clients around the world!

We are seeking a digital marketing professional to drive investor acquisition engagement and retention through data-driven campaigns personalized communication and seamless digital experiences. This role is pivotal in driving investor awareness increasing transaction volumes and enhancing experiences for both customers and distributors through data-driven campaigns platform optimization and cross-functional collaboration.

Digital Acquisition & Campaign Management:

• Plan execute and optimize SEO SEM programmatic social and other performance marketing campaigns targeting defined investor segments.

• Drive conversion optimization to maximize ROI on marketing spend.

• Monitor campaign performance using analytics tools and adjust strategies in real time.

Data-Driven Engagement & Retention:

• Utilize Customer Data Platforms (CDPs) and Business Intelligence (BI) models to deliver personalized email campaigns notifications and recommendations.

• Implement lifecycle marketing programs to engage investors and distributors meaningfully increasing frequency and value of transactions.

Digital Platform Management & Transformation:

• Oversee website landing pages GA and analytics dashboards for insights and usability improvements.

• Lead initiatives to simplify investor journeys enhance platform intuitiveness and reduce friction in transactions.

• Explore and implement AI-driven solutions to improve experience personalization and operational efficiency.

Cross - Functional Collaboration:

• Work closely with Agency partners Product Technology and Operations teams to integrate digital marketing insights into platform enhancements.

• Provide performance dashboards to leadership to demonstrate impact on investor acquisition engagement and transactions.

Strategic Leadership & Vision:

• Shape the digital marketing roadmap aligned with brand goals investor behaviour trends and competitive landscape.

• Champion a test-and-learn culture to drive innovation across channels and platforms.

• Stay abreast of emerging technologies tools and regulatory changes impacting digital marketing in BFSI

• Postgraduate degree in Management is preferred.

• 810 years of experience in digital marketing ideally within asset management or the broader BFSI sector.

• Strong analytical mindset with the ability to interpret data market trends and campaign performance.

• Ability to bridge storytelling technology and campaign logic - combining content code and customer insights.

• Understanding of compliance and regulatory frameworks in mutual fund marketing.

• Excellent communication and presentation skills with the ability to influence stakeholders across levels.

• Experience with CDPs (e.g. Salesforce Adobe Experience Platform) &CMS platforms

• Familiarity with GA4 SEO tools (e.g. SEMrush Ahrefs) Analytics tools and campaign platforms (Google Ads Meta DV360).

• NISM-Series-V-A: Mutual Fund Distributors Certification is mandatory.

Work Shift Timings - 9:00 AM - 6:00 PM IST