Dir-Cul&Entertain(EDITION)

JOB SUMMARY

Assists in establishing and implementing operational service and cultural activities for the property. This role promotes on-brand messaging to customers through traditional digital and social media channels all with the goal of enhancing the image of the hotel. This role helps build direct marketing plans targeted campaigns and activated channels to the end of driving consumer awareness and preference increasing market share and building broader portfolio and brand awareness. Uses brand awareness create an atmosphere that represents and enhances the brand presence to generate revenue in F&B outlets. Implements sales strategies for property bars and night club venues. Liaise and build deep partnerships with their regional eCommerce and Marketing teams to verify all local social and digital marketing efforts are effectively integrated with the selling efforts for the organization. Orchestrates events to network with high profile clientele. Develops and leverages local networks to bring the right business to the bars nightclub venues restaurants and event spaces as well as establishes and maintains high levels of exposure and visibility for the property.

CANDIDATE PROFILE

Education and Experience

2-year degree from an accredited university in Marketing Public Relations Business Administration or related major and 4 years experience in the sales marketing digital or related professional area; hospitality marketing or digital advertising experience preferred

OR

4-year bachelors degree in Marketing Public Relations Business or related major; 2 years experience in the sales marketing digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

Preferred:

6 years experience in bar operations in a boutique or high-end bar or night club environment.

2 years managerial experience

Prior experience in the field of marketing or marketing services support digital marketing and social media experience preferred.

Demonstrated ability to balance the interests and demands of multiple stakeholders.

Hotel property experience hotel field marketing experience or related preferred.

Familiarity with the entertainment industry and demonstrated ability to make connections with high-profile clientele.

Detail-oriented and deadline sensitive; takes initiative and anticipates needs.

Excellent communication skills demonstrated poise tact and diplomacy are also critical.

CORE WORK ACTIVITIES

Hotel Marketing and Advertising

Executes annual marketing plan to budget in consultation with the GM Food and Beverage leader Operations leaders Director of Marketing Communications and cluster marketing and ecommerce teams.

Partners with Operations Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.

Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns creative and media plans particularly for food and beverage promotions.

Manages F&B media schedules and verifies prompt settlement of accounts.

Partners with property Revenue Management to verify correct offer loading verifying advertisement targeting is correctly directed at relevant consumer groups

Executes email marketing and display advertising.

Maintains frequent active engagement with other departments to verify alignment pull-through and 2-way communication about the status performance evaluation opportunities and issues related to online programs and initiatives.

Verifies all advertising for the hotel in digital channels is in alignment with brand voice.

Direct Marketing and Collateral Development

Coordinates and executes Hotel and F&B printed materials.

Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.

Assists in the production of all property F&B display and temporary signage in hotel public areas.

Promotes collection of competitors collateral and publicity on a monthly basis.

Manages the execution of F&B direct marketing activities.

Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).

General

Manages the development co-ordination and execution of all communications activities with a strong emphasis on property F&B promotions and campaigns.

Helps with the publication of hotels newsletter(s).

Supports communications duties and functions as deemed necessary.

Liase and execute joint F&B promotions.

Partners with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy.

Provides training and marketing leadership and act as a marketing subject matter expert for GMs Sales Leaders and Managers and Revenue leaders.

Coordinates with property and above property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance.

Keeps abreast of competition and its collateral advertising and marketing efforts and constantly evolving digital and marketing trends.

Providing Exceptional Customer Service:

Participates in and practices the values ideals and ethos of the brand.

Executes exemplary customer service to drive customer satisfaction and loyalty by assisting the customer and ensuring their satisfaction before and during their program/event.

Serves the customer by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations while building a relationship and loyalty to the brand.

Gains understanding of the hotels primary target customer and service expectations; serve the customer by understanding their business business issues and concerns to offer better business solutions both prior to and during the program/event.

Implements the brands service strategy and applicable brand initiatives in all aspects of the sales and service process and focuses on building long-term value-based customer relationships that enable achievement of sales objectives.

Additional Responsibilities:

Informs and/or update the executives the peers and the subordinates on relevant information in a timely manner.

Provides information to supervisors co-workers and subordinates by telephone in written form e-mail or in person.

Analyzes information and evaluating results to choose the best solution and solve problems.

Order and purchase equipment and supplies.

Other

Works with Human Resources Engineering and Security to ensure compliance with local regulation and requirements.