We are seeking an accomplished Sr. Data and AI Strategist to join our growing Data & AI services team at Acxiom! In this role you will act as a trusted advisor enabling clients to leverage data AI and marketing technologies as critical assets for business success. You will support the design and delivery of data and AI strategies that help clients unlock the value of their customer and marketing data. You will contribute to consulting engagements that strengthen data foundations enable smarter activation and prepare organizations for AI-driven marketing.
This role is ideal for someone with consulting experience a strong curiosity and passion for data AI and marketing strategy and the energy to delve into details while also considering the broader picture. A working understanding of marketing martech audiences and customer data is essential as you will frequently need to consume and interpret client artifacts including architectures data catalogs data assessments analytics/performance reports and process diagrams. Youll collaborate closely with senior strategists and technical specialists gaining exposure to complex client challenges across industries.
*This role can be located almost anywhere in the U.S.
What You Will Do:
- Contribute to the delivery of data and AI strategy projects working on workstreams such as current-state assessments gap analyses future-state design and actionable roadmaps.
- Analyze client data and marketing challenges to identify opportunities for stronger data foundations and responsible AI enablement including reviewing and synthesizing client-provided documentation such as data catalogs architectures assessments and reporting outputs.
- Develop and present clear consulting deliverables (e.g. findings frameworks recommendations and supporting slides) in a client-ready format.
- Support strategy development in areas such as:
- Customer data management platforms and governance.
- Data quality taxonomy and metadata models.
- Identity strategies and consent/preference management.
- Activation through clean rooms orchestration and measurement.
- Early-stage AI use cases and analytics for marketing impact.
- Collaborate with cross-functional teams (data engineers analysts AI experts and marketing specialists) to align on recommendations.
- Stay curious and proactive: research emerging trends in data AI and marketing technology; bring fresh perspectives; and contribute ideas that push projects forward.
What You Will Have:
- 5 years of experience in strategic consulting with a focus on data and AI strategy for marketing transformation.
- Demonstrated success delivering data-driven projects that drive measurable business outcomes and client growth.
- Proven expertise in developing strategic approaches to leveraging customer data (1P 2P 3P) to enable marketing innovation and organizational adoption.
- Strong experience in data-driven marketing including campaign development measurement and optimization.
- Ability to translate business challenges into data and AI strategies and actionable solutions.
- Exceptional communication and presentation skills capable of influencing both technical and non-technical stakeholders.
- Experience working in cross-functional and intercultural teams with strong interpersonal and organizational abilities.
What Will Set You Apart:
- Working knowledge of the Martech ecosystem and the functions of the tools within including Customer Data Platforms cloud-based data platforms (e.g. Databricks Snowflake) and journey orchestration tools.
- Familiarity with digital marketing and customer data touchpoints (e.g. cookies device IDs campaign data).
- Understanding of measurement/attribution and data governance concepts.
- Experience with visualization tools (Tableau Power BI) or analytics platforms (Adobe Google Analytics).
- Interest or basic exposure to AI concepts (machine learning predictive modeling generative AI) and their application to marketing strategy.
- Background in a quantitative field (Business Informatics Economics Computer Science or related).
#GD17
Primary Location City/State:
Homebased - Conway Arkansas
Additional Locations (if applicable):
Acxiom is an equal opportunity employer including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting hiring training promotion or other employment of associates or the awarding of subcontracts because of a persons race color sex age religion national origin protected veteran military status physical or mental disability sexual orientation gender identity or expression genetics or other protected status.
Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here.
Attention Colorado California Connecticut Maryland NevadaNew Jersey New York City Ohio Rhode Island and Washington Applicants: This position is not located in the aforementionedlocationsbut applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws please contact.