Senior Manager, Digital Communications
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Job Location:
Flower Mound, TX - USA
Monthly Salary:
$ 115600 - 245800
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
At Stryker were driven to make healthcare better. At our Endoscopy Division youll shape digital marketing strategy to connect healthcare professionals with innovative technology. The Senior Manager will lead the Digital Marketing vertical supporting the Endoscopy Division.
The Senior Manager Digital Communications is responsible for developing and advancing digital marketing initiatives to meet business objectives. This role will drive innovation champion data-driven strategies and maximize the effectiveness of digital marketing channels and content to engage key audiences increase brand awareness and fuel demand generation.
This is a remote position within the US however there is a preference for candidates located in Dallas TX Denver CO or Phoenix AZ
What you will do
Digital marketing leadership
Develop and implement a clear digital marketing strategy for the Endoscopy Division to support business objectives.
Accountable for how digital marketing drives revenue efficiency and customer experience
Lead the execution of digital marketing strategies in partnership with key stakeholders
Serve as Endoscopy Division liaison for internal and external digital marketing initiatives programs and projects and support key enterprise technology adoption
Maintain a high degree of self-motivation and generate fresh ideas. Keep current with and ahead of digital marketing trends tactics and strategies to inform future recommendations to improve customer engagement.
Act as brand steward ensuring all work complies with brand legal and regulatory guidelines and upholds communication strategy.
Customer-centric campaign innovation and optimization
Consult on platform channel and budget strategy to achieve objectives of marketing communications campaigns.
Recommend campaign optimization strategies throughout campaigns to drive increased performance (engagement lead generation and measurable business outcomes).
Champion innovation in campaign strategy and tactics including advanced targeting AI-driven personalization and emerging platforms.
Maintain a deep understanding of diverse customer audiences and digital channels to inform content delivery and engagement strategies.
Enhance customer engagement through personalized digital experiences that support brand awareness and progression through marketing funnel.
Share best practices as the divisions digital expert and teach foundational and advanced topics as needed to drive expertise within the division.
Cross-functional collaboration
Embrace and develop collaborative relationships working alongside key stakeholders groups including corporate functions cross-divisional groups and external partners in a highly collaborative global environment.
Build strong internal relationships and support enterprise change initiatives communication plans and technology adoption.
Serve as a key contributor to develop and drive the company-wide technology roadmap to best support marketing and sales functions.
Proactively look for opportunities for collaboration within and across businesses/divisions.
Manage external digital marketing consultants and vendors as needed.
Design improve and scale end-to-end digital marketing processes across teams.
Measurement and reporting
Develop and implement robust digital effectiveness metrics and reporting frameworks.
Regularly assess campaign and channel performance using data to drive strategic decision-making and communicate insights to senior leadership.
Create a climate in which measurement of effectiveness and optimization is a standard practice.
Team leadership and development
Hire onboard lead and inspire a high-performing team of digital marketing professionals.
Foster a collaborative inclusive and innovative team culture that encourages innovation continuous improvement and calculated experimentation.
What you need
Required
Bachelors degree required with a focus in digital marketing or marketing communications preferred.
10 years of work experience.
6 years of progressive experience in digital marketing.
1 years of experience managing a team.
Expertise in digital platforms tools and technologies including CMS CRM (e.g. Salesforce) marketing automation SEO/SEM Google Ads and analytics platforms.
Strong quantitative analytical skills with the ability to translate data into actionable insights.
Preferred
Medical device or healthcare industry experience or other highly regulated industries.
Experience communicating business needs and articulate those needs in a strategy and plan.
Cross-functionalproject management andcollaboration skills across multiple teams and levels.
Problem solver with creative approach to proactive identification and resolution of issues
Self-starter and self-navigator who can prioritize high-value projects versus tasks in a fast-paced environment and balance demands of multiple projects.
Very responsive with a customer-centric / solutions-oriented approach and the ability to serve a wide range of needs within the organization and at all levels.
Experience working in large matrix organizations.
Outstanding written and verbal communication skills including the ability to tailor communications style to audience.
Strong attention to detail is a must.
Experience in recruitment selection and development of talent to achieve strategic objectives.
$115600-$245800 salary plus bonus eligible benefits. Actual minimum and maximum may vary based on location. Individual pay is based on skills experience and other relevant factors.
Travel Percentage: 10%Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race ethnicity color religion sex gender identity sexual orientation national origin disability or protected veteran status. Stryker is an EO employer M/F/Veteran/Disability.Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by the employer or (c) consistent with the contractors legal duty to furnish information.Required Experience:
Senior Manager
Key Skills
- User Interface
- Competitive Analysis
- New Technologies
- Business developments
- Communication
- Content Management System
- Market Research
- Internet
- Youtube
- Digital Assets
- Digital strategy
- Social Channels
- Digital Forensics
- A/B Testing
- Analytics
About Company
Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongsid ... View more
