Insights Analyst

ABOUT US

SINE Digital is a global leader in media technology and insights for the live entertainment industry. With offices in London and New York we partner with world-class cultural institutions and global brands to drive digital and AI transformation delivering data-led marketing strategies that maximise ticket sales elevate brand awareness and deepen audience engagement.

Our clients include many of the most iconic productions in the West End and on Broadway alongside some of the worlds foremost cultural organisations such as The Royal Ballet & Opera (formerly the Royal Opera House) Nederlander Theatres LW Theatres LW Tickets and The Royal Court.

ABOUT THE ROLE

We are looking for an ambitious and driven Insights Analyst to join our Data & Insights team. The successful candidate will play a pivotal role in delivering data-led insights to both our UK and US clients helping them make informed decisions that enhance their marketing and audience strategies.

As an Insights Analyst you will be responsible for extracting analysing and presenting valuable insights to both our internal teams and external clients. Your work will directly influence marketing strategy creative direction and campaign optimisation.

A key aspect of this role will be delivering client-facing insights and ensuring our clients understand the impact of their digital marketing and audience engagement strategies. You will take ownership of the development of creative insights reporting helping refine messaging through data-driven analysis.

This is a dynamic and collaborative role with opportunities to work on high-profile marketing intelligence projects shaping the way data is used to drive decision-making across digital and offline channels.

RESPONSIBILITIES

• Plan and deliver end-to-end studies across audience research market intelligence cultural and talent insights from scoping and methodology to analysis storytelling and client readouts
• Combine qualitative and quantitative methods (panels social/search listening surveys desk research) to answer client challenges
• Translate findings into actionable media creative and messaging recommendations that support planning flighting and optimisations
• Own always-on insights that support new business QBRs and ongoing campaign optimisation; maintain repeatable packs and dashboards that shorten pitch prep time
• Run competitor category and cultural trend monitors with clear POVs and implications for channel and creative teams
• Create lightweight tools (e.g. reusable queries spreadsheet models simple Python/SQL snippets) to speed recurring tasks and improve consistency
• Deliver audience segmentation analysis using first- and third-party data; profile demographics behaviours purchase triggers and psychographics
• Own audience personality/attitudinal lenses to inform media creative including tone formats and platform prioritisation
• Use search listening to size demand map seasonality and surface market opportunity gaps
• Use social listening to track conversation drivers sentiment and influential communities; map cultural shifts that affect attention and purchase
• Analyse publishers and press to identify domains and PR moments that correlate with engagement
• Present insights in compelling visuals and narratives tailored to C-suite marketers and creatives adapting depth to suit the clients needs and the brief
• Keep a finger on the pulse regarding new methods platforms and privacy shifts; share templates snippets and how we did it notes to raise the bar across the team
• Identify opportunities to evolve recurring work into fee-earning research products and premium services.

We are looking for a highly analytical and detail-oriented individual who thrives on transforming data into strategic insights. The ideal candidate will be comfortable presenting to clients have a strong understanding of digital marketing analytics and be proactive in identifying trends and opportunities. A keen eye for detail and a passion for problem-solving are essential.

Essential Skills & Experience

• 1 years experience working in research
• Able to design and triangulate methods across qual and quant including panels surveys social and search listening and desk research with clear assumptions and limits
• Demonstrable experience in qualitative analysis including coding theming and synthesis of open text and social discourse into clear insights
• Able to deliver audience segmentation and profiling using first and third party data across demographics behaviours triggers and psychographics
• Demonstrable experience producing market and category intelligence including competitor and share of voice tracking demand sizing seasonality and market gap analysis
• Fluent in tools such as GWI or TGI Pulsar Brandwatch or Influence Glimpse BuzzSumo and YouGov or equivalents
• Proficient in data wrangling with strong Excel or Sheets skills including pivots lookups arrays and regex with tidy data habits and familiarity with SQL or Python
• Able to automate and improve reusability by turning ad hoc work into reusable queries templates taxonomies and simple scripts
• Strong storytelling and visual communication skills producing crisp decks and executive summaries that state the so what and the now what tailored to C-suite marketers and creatives
• Demonstrable project discipline with clear prioritisation reliable delivery and maintenance of reusable packs and dashboards that speed pitch preparation.

Desirable Skills & Experience

• Experience in dashboarding using Looker Studio for business-as-usual views
• Able to apply light NLP techniques for keyword and thematic clustering and sentiment checks to scale social and search analysis.

Technology Proficiencies

• Microsoft Excel/Google Sheets
• Looker Studio and other data visualisation tools
• Google Cloud Platform & BigQuery
• Python (preferred but not required)

• 25 days holiday (plus public holidays and Christmas closure) and additional annual leave accrual for the first three years.
• Competitive salary benchmarked annually.
• Early Friday finish at 3pm (subject to business needs).
• Enhanced family and personal leave policies.
• Health cash plan (after 3 months) and employee assistance programme.
• Hybrid working with home equipment allowance.
• Regular social events and free tickets to live events.
• Modern Fitzrovia office with local discounts and wellbeing perks.
• Structured personal development programme and access to industry conferences.
• An active social events calendar and opportunity to input into the social calendar
• Opportunities to help further shape the business culture and agency benefits.

LOCATION

Our stunning offices are based in the heart of Fitzrovia minutes walk from Goodge Street Tottenham Court Road and Warren Street stations.

At SINE Digital were committed to creating a workplace where people feel respected valued and empowered to thrive - just as they are. We believe that diverse perspectives and lived experiences are key to driving innovation and were proud to be an equal opportunity employer. Inclusion is more than a policy its part of our culture. We welcome talent from all backgrounds regardless of race colour religion gender identity sexual orientation age nationality disability marital status or any other aspect of identity. If you require any adjustments or support during the recruitment process let us know at - were here to ensure you have what you need to show up as your best self.

Required Experience:

IC