Brand Strategist (Maternity Cover 12 Months)
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Do you have an interest in Irish Food Drink and Horticulture
Do you enjoy taking responsibility and like working in a small team
Are you looking to make a difference in what you do and have the relevant experience
Then youve come to the right place.
Brand Strategist
(Maternity Cover - 12 Months)Dublin
Reports To: Director Marketing
Grade: 4
The salary scale for this role is 82004 - 97193.
New Entrants to the Public Sector commence on the first point of the Scale
Purpose
Bord Bia has a vision that customers around the globe recognise that Irish food and drink is world-class; that it is high quality distinctive and made by a diverse range of creative producers from a unique and fortuitous island location.
Our purpose is to bring Irelands outstanding food drink and horticulture to the world thus enabling growth and sustainability of producers.
In this role you will lead develop & manage the strategic brand Marketing and Communications brand strategy & planning for the Irish Food Drink & Horticulture Industry and Bord Bia globally.
What youll do
Lead the Strategic Planning for Bord Bias Marketing &Communications Team in close collaboration with the Marketing Director and develop a Global Marketing strategy with annual content plan for Food Brand Ireland and Bord Bia.
Manage and maintain the Global Brand Strategy for Food Brand Ireland and Bord Bia nationally and internationally including the brand architecture &expressions of Food Brand Ireland.
Lead the future evolution of brand guidelines for the Bord Bia master brand sub brands and trust-marks through annual audit and proposition development planning. Cultivate strong and effective working relationships with the implementing body and evaluation agency through initiating good project management principles and practices.
In close collaboration with the Insights team develop insightful conclusions from research data.
Work closely with the Senior Manager Digital Platforms& Events to build and embed an integrated marketing model within the Marketing team and act as senior gatekeeper for any Marketing requests.
Co-ordinate the reporting of audience metrics under a Marketing measurement framework for the Marketing team.
Lead special strategic Marketing projects in accordance with the needs of the organisation its stakeholders and participate on the Strategy Steering group representing the brand. Actively contribute to and lead on aspects of EU co-funding strategy execution and alignment with the One Bord Bia annual planning process.
Manage allocated budgets efficiently in accordance with organisational policy and procedure.
Adhere to the One Bord Bia Operating Model
About You
Essential Knowledge Skills & Capabilities
Knowledge:
5 years experience as a marketing practitioner with experience in Marketing Communication projects from planning through to execution and evaluation.
Strategic planning experience
Brand proposition building development and positioning experience
Skills & Capabilities:
Collaboration
Budget management
Thought leadership and strategic thinking
Innate curiosity to want to understand people businessculture influence and the world
Strong interpersonal written verbal and presentation skills
Desirable Knowledge Skills & Capabilities
Knowledge:
Food drinks & horticulture industry
B2B & B2C experience
National & international experience.
Skills & Capabilities:
Third level educated in business development/marketing.
Growth mindset
Good decision making & prioritisation.
Closing Date/Time: Monday 17 November 2025 @ 9:00am (GMT/UTC)
Learn more about working at Bord Bia. Click here!
Bord Bía is an Equal Opportunities Employer: We want to see a society where everyone is equal. We know our foundation must be an equitable workplace that recognises the dignity and worth of everyone and gives all our employees the freedom and opportunity to fulfil their potential: we want for you to be able to bring your whole self to work so you can be the best you can be and live your purpose whilst developing your career with talented and diverse workforce also reflects the diversity of our clients customers and markets by utilising their range of skills knowledge and the wide range of perspectives this diversity brings promotes innovation and helps make us more creative and competitive.
Bord Bia is committed to ensuring that all recruitment candidates have complete and equitable access as can reasonably be provided. If you require any support or accommodation as part of the recruitment process please contact us directly at
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
