Senior Manager, Creator Marketing

New York City, NY - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Were looking for a Senior Manager Creator Marketing to lead day-to-day execution of creator programs for a major U.S. food and beverage brand. Embedded within a highly integrated team youll support product-focused campaigns that often combine creator experiential and earned elements. Sitting at the intersection of cultural trends digital storytelling and creator partnerships youll bring both creative vision and operational precision moving seamlessly between strategy development client presentations budget oversight and talent negotiations. Were looking for someone energized by pace and complexity and who is ready to lead multiple campaigns with strategic focus cross-functional coordination and creative precision.

Responsibilities

Day-to-day management of creator marketing strategy and execution for a major national retail client from planning through launch and wrap.
Drive ongoing ideation and campaign development tied to major moments product launches and seasonal activations.
Infuse creator strategy into broader integrated marketing efforts collaborating closely withPR creative paid media and external partners.
Build and manage robust creator plans and budgets with a focus on ROI and quality engagement.
Develop and maintain strong relationships with creators managers and talent agents across all tiers.
Manage multiple workstreams with an eye toward quality timeliness and stakeholder satisfaction.
Serve as key client point of contact for workstreams representing the teams work with professionalism and strategic insight.
Manage and mentor junior team members fostering creative thinking and professional development.

Basic Qualifications

At least 5 years of relevant experience increator marketing at an agency brand or talent management company
Hands-on experience working with creators across tiers (nano to celebrity) and platforms (TikTok IG YouTube etc.)
Strong contract negotiation and talent management experience
Experience building strategic briefs managing content calendars and driving measurable results
Ability to use data and platform insights to inform strategy and optimizations
Familiarity with developing post-campaign reports and translating insights into recommendations
Experience collaborating with cross-functional teams (e.g. PR paid media creative analytics etc.)
Excellent verbal and written communication skills
Highly organized detail-oriented and proactive in managing multiple workstreams
Experience with creator discovery and tracking platforms (e.g. Captiv8 CreatorIQ etc.)

Preferred Qualifications

Experience in CPG or retail especially food & beverage verticals
Experience managing creator-led events and in-person activations
Strategic understanding of paid media amplification including boosting whitelisting and platform-specific extensions and how to collaborate with paid teams to optimize creator content performance
Experience in fast-moving environments
Comfort leading high-volume programs with minimal oversight
Ability to lead strategic presentations to clients and stakeholders
Empathy-driven leader who builds trust and develops talent
Strong problem-solving instincts and ability to manage ambiguity with confidence
Contributes to internal POVs creator trend briefings or cross-team thought leadership

$68000 - $96000 a year

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Required Experience:

Senior Manager

Were looking for a Senior Manager Creator Marketing to lead day-to-day execution of creator programs for a major U.S. food and beverage brand. Embedded within a highly integrated team youll support product-focused campaigns that often combine creator experiential and earned elements. Sitting at the ...