Lifecycle Marketing Lead (TheySheHe)

If youre here its because youre looking for anexciting ride.

A ride that will fuel up your ambitions to take on a new challenge and stretch yourself beyond your comfort zone.

Well deliver a non-vanilla culture built on talent where we work to amplify the impact on millions of people paving the way forward together.

Not your usual app. We are the fastest-growing multi-category app connecting millions of users with businesses and couriers offering on-demand services from more than 170000 local restaurants grocers and supermarkets and high street retail stores. We operate in more than 1500 cities across 23 countries.

Together we revolutionise the way people connect with their everyday needs from delivering essentials to connecting our ecosystem of users through innovative solutions powered by technology. For us every day is filled with purpose.

What makes our ride unique

Our culture and strong values.

Our career development philosophy.

Our commitment to being a force for good.

We have a vision: Building the largest marketplace in your city to give access to anything in minutes. And this is where your ride starts.

YOUR MISSION

You will be responsible for taking full ownership of our marketing communication strategy and lead an amazing team while working closely with key stakeholders (think tech data design and brand). If youre someone who thrives on crafting personalized campaigns that connect with users at every stage of their journey weve got the perfect role for you!

Youll be the mastermind behind our customer engagement activation and retention strategies. Youll oversee and optimize every step of the user lifecycle from the moment someone first downloads our app to becoming a loyal long-term advocate.

THE JOURNEY

• Own the strategy Develop and drive the CRM automated marketing communication strategy for users across all lifecycle stages (onboarding engagement reactivation retention etc.)
• Define the channel mix Plan launch and optimize multi-channel campaigns (email push notifications in-app messaging etc.) to keep users engaged and excited about our brand.
• Lead your team Manage and inspire a team of 3 lifecycle specialists helping them grow and execute on campaigns that deliver results.
• Collaborate cross-functionally work closely with our tech data design and brand teams to ensure lifecycle strategies are both effective and scalable. Also ensure we leverage new technologies for process optimization as well as user segmentation and personalization.
• Data-driven decision-making Dive deep into analytics and user behavior to continuously improve our messaging segmentation and overall strategy optimizing for maximum contribution to customer lifetime value.
• Innovate and experiment Test new ideas and approaches staying on top of lifecycle marketing trends and tools to keep us ahead of the curve.

WHAT YOU WILL BRING TO THE RIDE

• Extensive experience (4 years) in lifecycle marketing or CRM where you acquired a strong understanding of segmentation automated user journeys and personalized communication. (using marketing automation tools such as Braze HubSpot Salesforce etc.)
• Extensive experience (4 years) working closely with analysts and data teams. You know how to turn user data into actionable insights and have a passion for testing learning and iterating.
• Management experience leading a team of CRM specialists.
• Experience with the operational and system side of CRM enough to assess opportunities/downsides.
• A strategic mindset. You can see the big picture but also loves diving into the details.
• A collaborative spirit. You love working with other teams to bring ideas to life this is powered by your outstanding communication and stakeholder management skills.
• A problem solving and results-driven can-do attitude.
• The ability to learn fast and adapt yourself to different business situations
• Hands-on attitude. Youll have to roll up your sleeves!
• Preferably a degree in Business Administration Economics Marketing or equivalent (Masters Degree would be advantageous)

Nice-to-haves:

• Experience in startups or technological platforms
• Food delivery company experience in a growth department
• Experience in international environments
• Experience with Braze

Individuals representing diverse profiles and abilities encompassing various genders ethnicities and backgrounds are less likely to apply for this role if they do not possess solid experience in 100% of these areas. Even if it seems you dont meet our musts dont let it stop you we are all about finding the best talent out there! Skills can be learned and embracing diversity is invaluable.

We believe driven talent deserves:

• An enticing equity plan that lets you own a piece of the action.
• Top-notch private health insurance to keep you at your peak.
• Monthly Glovo credit to satisfy your cravings!
• Discounts on transportation food and even kindergarten expenses.
• Discounted gym memberships to keep you energized.
• Extra time off the freedom to work from home two days a week and the opportunity to work from anywhere for up to three weeks a year!
• Enhanced parental leave and office-based nursery.
• Online therapy and wellbeing benefits to ensure your mental well-being.

Here at Glovo we thrive on diversity we believe it enhances our teams products and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds - all genders racial/diverse backgrounds abilities ages sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work fostering an inclusive environment where everyone feels heard.

Feel free to note your pronouns in your application (e.g. she/her/hers he/him/his they/them/theirs etc).

So ready to take the wheel and make this the ride of your life

Delve into our culture by taking a peek at our Instagram and check out our Linkedin and website!