Hearst Newspapers is looking for a motivated and resourceful Manager Programmatic Revenue to join our Programmatic Strategy & Operations team during an exciting period of transformation and growth for our business. This role will help support crucial partnerships with ad tech partners agencies and advertisers as we scale our national deals business. This role will work with both Hearst Newspapers & Hearst TV product teams to drive holistic yield strategies across omnichannel Hearst news properties as well as working closely with finance/reporting teams to ensure seamless day-to-day operations.
The Manager Programmatic Revenue will enhance partnerships with ad tech partners and support national digital teams. Key responsibilities include deal management campaign execution revenue optimization and leading programmatic partnerships. Candidates should have 3-4 years of experience in digital account management strong communication skills and proficiency in Excel.
Key Responsibilities
Support Hearst Newspapers & TVs national direct & programmatic teams in deal setup optimization pacing reporting daily management troubleshooting and client management
Collaborate with national direct & programmatic teams on avails and inventory management RFPs proposals and campaign execution
Assist in deal prospecting helping national & programmatic sales teams identify new deal targets and upsell opportunities
Proactively develop and execute optimizations and strategies to grow national direct & programmatic revenue
Help support and lead programmatic partnerships with ad tech partners including SSPs DSPs agencies trading desks among others
Assist in yield responsibilities including pricing strategies inventory management programmatic A/B proposals & testing and deals evangelization Influence and inform programmatic roadmap staying on top of programmatic trends to keep Hearst Newspapers & TV at forefront of industry change
Qualifications
3-4 years experience in digital account management or operations with at least 2 years in the programmatic space
Experience working with major programmatic advertising platforms (e.g. Google Ad Manager Magnite Xandr DV360 The Trade Desk) a big plus
Understanding of programmatic display OLV and CTV auction dynamics & bid requests a big plus
Proven track record of growing relationships with clients understanding their objectives and recommending strategies that meet their needs
Excellent communication negotiation and presentation skills Proficiency in Excel with ability to manipulate and analyze large revenue datasets
Desired Characteristics
Excellent oral and written communication skills and demonstrate ability to work with a broad range of internal and external stakeholders (Clients & partners finance business Intelligence product teams)
Collaborative and solutions-oriented mentality
Proactive and creative mindset with an ability to come up with new ideas to grow revenue
Well-organized and attention to detail
Our Benefits
At Hearst we not only support our employees through personal and professional development but we also believe in promoting each individuals physical financial and emotional wellbeing (and that of their family). Our industry-leading benefits include:
The basesalaryfor this role is between $95000 - $105000 Bonus. The actual base pay offered is dependent upon many factors such as: transferable skills work experience location and market demands. The base payrangeis subject to change and may be modified in the future.
Required Experience:
Manager
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous ... View more