Senior Associate Digital Marketing (mfd)

The Opportunity:

In this role you will be part of the local Marketing team bringing strong digital expertise to drive the creative effective and efficient execution of brand strategies and plans. Your focus will be on delivering impactful Digital Media Campaigns in close collaboration with Brand Managers Sales teams and external agencies. Additionally you will engage directly with external partners and retailers to develop align and execute joint digital activation campaigns that strengthen brand presence and deliver measurable results.

What Your Impact Will Be: 

Key Responsibilities 

• Coordinate digital media briefing and response-to-brief process between local agencies and local Brand Managers in line with the Mattel DE & EMEA digital strategy. 
• Execute and optimize digital media campaigns across all the Mattel portfolio (Barbie Hot Wheels UNO Fisher-Price etc.) 
• Work closely with external agencies and partners to define your channels strategy 
• Advice Brand teams on the budget for online media plans split by objective (awareness engagement & conversion) audience (shoppers adult fans vs kids) or channel 
• Ensure best practices and latest learnings are consistently applied to maximize objectives across all Brands 
• Lead cross-departmental projects primarily related to MMM ensuring data accuracy effective coordination among teams and the successful application of key action points to inform future media plans. 

Google Media

• Lead and coordinate all Google media activities (Search YouTube and Demand Gen) defining strategies in collaboration with the regional media team to ensure alignment with brand and business objectives. 
• Oversee end-to-end campaign execution ensuring timely launches accurate implementation and optimal delivery across platforms. 
• Define and optimize keywords audiences and creative assets working closely with the brand teams and agencies to maximize campaign performance. 
• Monitor analyze and report on results and KPIs providing actionable insights and recommendations to continuously improve future campaigns. 

OLV & Display (Amazon Media Programmatic and CTV)

• Drive the strategy and execution of OLV & Display campaigns across Amazon Media Programmatic and CTV platforms ensuring alignment with overall marketing and media objectives. 
• Collaborate with agencies regional and local teams to define targeting creative approaches and audience segmentation strategies that maximize reach and engagement. 
• Oversee campaign setup tracking and optimization ensuring on-time launches and high-quality delivery across all placements and formats. 
• Analyze performance metrics and KPIs extracting insights to inform optimization plans and guide future investment and creative strategies. 

Adult Fans Strategy & Activation 

• Define and lead the Adult Fans strategy from the ground up identifying key platforms audiences and content opportunities to strengthen Mattels connection with adult consumers. 
• Analyze consumer behaviors and motivations to develop insights-driven campaigns that authentically resonate with adult audiences and elevate brand perception. 
• Collaborate closely with GTM Sales and Brand teams to ensure 360 activation plans integrating media gaming PR and retail for cohesive storytelling and engagement. 

Qualifications :

What Were Looking For:

• University degree in Economics Business Administration or any other related field (Bachelor/ Master/ Diploma) Online Marketing Diploma or specific mention on Digital 
• 5 years in online marketing digital media or eCommerce/eRetail  preferably within an FMCG company or online retailer 
• Excellent Microsoft Office skills particularly good Excel knowledge 
• Fluent in written & spoken German and English  
• Good digital expertise (Social Media CRM UX CMS Google Analytics etc.) 
• Ability to effectively manage projects in a fast-paced highly demanding environment 
• Problem solving & analytical ability and a high level of organizational and time management skills 
• Team player with a collaborative style  

Additional Information :

What We Offer:
At Mattel we believe that great work deserves great rewards. Here is what you can look forward to when joining our team:

• Generous vacation entitlement to help you rest recharge and enjoy life outside of work
• Additional holiday pay because everyone deserves a little extra sunshine
• Comprehensive pension plan and options for voluntary deferred compensation
• Travel support with public transport reimbursement or commuting allowance
• Exclusive employee discounts on all Mattel products bring playtime home!
• Access to wellbeing programs like EGYM Wellpass to keep your body and mind balanced
• Monthly meal vouchers to make your lunch breaks even better

Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattels Talent Community and start receiving exciting updates about our company our employees and our culture. Also interested in signing up for job alerts Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at  is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.

Remote Work :

No

Employment Type :

Full-time