About BlaBlaCar
BlaBlaCar is the worlds leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices 30% working fully remotely.
Your Mission
Were looking for a Senior Growth Lead to drive sustainable data-informed growth across the entire customer lifecycle from acquisition to retention - and take BlaBlaCar to the next level in Brazil. Youll own the local growth leading and partner with global teams on settings the strategy end-to-end blending analytical rigor with creative experimentation to unlock new opportunities optimize performance and build scalable systems for long-term success.
This is a highly cross-functional role working closely with marketing business product data and customer success teams to ensure that every stage of the funnel contributes to a seamless and engaging customer journey.
Your Role
- Lead full-funnel growth initiatives from awareness and acquisition to engagement retention and referral.
- Develop and execute data-driven experiments to identify test and scale the most impactful growth levers.
- Own key metrics such as CAC LTV conversion rates churn and engagement.
- Collaborate with Product and Marketing teams to improve user journeys messaging and channel performance.
- Design and manage multi-channel growth strategies including performance marketing lifecycle marketing (email push CRM) SEO/ASO partnerships and referrals.
- Build and refine analytics frameworks to track performance uncover insights and inform decision-making.
- Champion sustainable growth ensuring acquisition strategies align with long-term retention and brand health.
- Mentor and inspire junior team members and help build a culture of experimentation curiosity and accountability.
Your qualifications
- 7 years of experience in growth performance marketing or data-driven product marketing consultancy or entrepreneurship ideally in a fast-paced tech-driven environment.
- Proven track record of scaling user acquisition and improving retention through full-funnel optimization.
- Strong analytical mindset comfortable with data tools (Tableau) and statistical thinking.
- A creative problem-solver who can balance numbers with storytelling and brand-building.
- Experience designing and executing A/B tests marketing experiments and lifecycle campaigns.
- Strong understanding of growth frameworks and sustainable growth principles.
- Excellent communication and collaboration skills able to align teams around shared goals and insights.
- Fluent in English and Portuguese
What we have to offer
- 4 additional weeks on top of legal maternity/paternity leaves
- Financial support for home office equipment (900BRL one shot)
- 30 days holidays per year (after 12 months)
- Local meal plan & public transport policy (CAJU card)
- Omint health plan dental care and life insurance
- Gympass accessRelocation package and visa support
- Free unlimited carpooling & bus rides
- Personal growth via trainings mentorship and internal mobility programs
- Employee Stock ownership plan
- Regular team building events
- Mental health support through
- 1 day off per year to test our product
- 1 day per year for social engagements with non-profits
Interested in joining the ride Heres what your hiring journey will look like
- a 45-min video-call with one of our Talent Acquisition Managers to get to know you understand your career expectations and answer your questions
- a 60-min video-call with our VP of Marketplace Brazil Tatiana Mattos to deepdive into your experience executing marketing strategies and delivering campaigns
- a fully remote exercise to evaluate your technical skills including a 60-min video-call with key stakeholders to present your work;
- a 30-min video-call with our Sr Business VP Adrien Tahon for a final validation
BlaBlaCar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Required Experience:
Senior IC
About BlaBlaCarBlaBlaCar is the worlds leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices 30% working fully remotely.Your MissionWere looki...
About BlaBlaCar
BlaBlaCar is the worlds leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices 30% working fully remotely.
Your Mission
Were looking for a Senior Growth Lead to drive sustainable data-informed growth across the entire customer lifecycle from acquisition to retention - and take BlaBlaCar to the next level in Brazil. Youll own the local growth leading and partner with global teams on settings the strategy end-to-end blending analytical rigor with creative experimentation to unlock new opportunities optimize performance and build scalable systems for long-term success.
This is a highly cross-functional role working closely with marketing business product data and customer success teams to ensure that every stage of the funnel contributes to a seamless and engaging customer journey.
Your Role
- Lead full-funnel growth initiatives from awareness and acquisition to engagement retention and referral.
- Develop and execute data-driven experiments to identify test and scale the most impactful growth levers.
- Own key metrics such as CAC LTV conversion rates churn and engagement.
- Collaborate with Product and Marketing teams to improve user journeys messaging and channel performance.
- Design and manage multi-channel growth strategies including performance marketing lifecycle marketing (email push CRM) SEO/ASO partnerships and referrals.
- Build and refine analytics frameworks to track performance uncover insights and inform decision-making.
- Champion sustainable growth ensuring acquisition strategies align with long-term retention and brand health.
- Mentor and inspire junior team members and help build a culture of experimentation curiosity and accountability.
Your qualifications
- 7 years of experience in growth performance marketing or data-driven product marketing consultancy or entrepreneurship ideally in a fast-paced tech-driven environment.
- Proven track record of scaling user acquisition and improving retention through full-funnel optimization.
- Strong analytical mindset comfortable with data tools (Tableau) and statistical thinking.
- A creative problem-solver who can balance numbers with storytelling and brand-building.
- Experience designing and executing A/B tests marketing experiments and lifecycle campaigns.
- Strong understanding of growth frameworks and sustainable growth principles.
- Excellent communication and collaboration skills able to align teams around shared goals and insights.
- Fluent in English and Portuguese
What we have to offer
- 4 additional weeks on top of legal maternity/paternity leaves
- Financial support for home office equipment (900BRL one shot)
- 30 days holidays per year (after 12 months)
- Local meal plan & public transport policy (CAJU card)
- Omint health plan dental care and life insurance
- Gympass accessRelocation package and visa support
- Free unlimited carpooling & bus rides
- Personal growth via trainings mentorship and internal mobility programs
- Employee Stock ownership plan
- Regular team building events
- Mental health support through
- 1 day off per year to test our product
- 1 day per year for social engagements with non-profits
Interested in joining the ride Heres what your hiring journey will look like
- a 45-min video-call with one of our Talent Acquisition Managers to get to know you understand your career expectations and answer your questions
- a 60-min video-call with our VP of Marketplace Brazil Tatiana Mattos to deepdive into your experience executing marketing strategies and delivering campaigns
- a fully remote exercise to evaluate your technical skills including a 60-min video-call with key stakeholders to present your work;
- a 30-min video-call with our Sr Business VP Adrien Tahon for a final validation
BlaBlaCar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Required Experience:
Senior IC
View more
View less