About BlaBlaCar
BlaBlaCar is the worlds leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices 30% working fully remotely.
Your Mission
Were looking for a Senior Growth Lead to drive sustainable data-informed growth across the entire customer lifecycle from acquisition to retention - and take BlaBlaCar to the next level in Brazil. Youll own the local growth leading and partner with global teams on settings the strategy end-to-end blending analytical rigor with creative experimentation to unlock new opportunities optimize performance and build scalable systems for long-term success.
This is a highly cross-functional role working closely with marketing business product data and customer success teams to ensure that every stage of the funnel contributes to a seamless and engaging customer journey.
Your Role
- Lead full-funnel growth initiatives from awareness and acquisition to engagement retention and referral.
- Develop and execute data-driven experiments to identify test and scale the most impactful growth levers.
- Own key metrics such as CAC LTV conversion rates churn and engagement.
- Collaborate with Product and Marketing teams to improve user journeys messaging and channel performance.
- Design and manage multi-channel growth strategies including performance marketing lifecycle marketing (email push CRM) SEO/ASO partnerships and referrals.
- Build and refine analytics frameworks to track performance uncover insights and inform decision-making.
- Champion sustainable growth ensuring acquisition strategies align with long-term retention and brand health.
- Mentor and inspire junior team members and help build a culture of experimentation curiosity and accountability.
Your qualifications
- 7 years of experience in growth performance marketing or data-driven product marketing consultancy or entrepreneurship ideally in a fast-paced tech-driven environment.
- Proven track record of scaling user acquisition and improving retention through full-funnel optimization.
- Strong analytical mindset comfortable with data tools (Tableau) and statistical thinking.
- A creative problem-solver who can balance numbers with storytelling and brand-building.
- Experience designing and executing A/B tests marketing experiments and lifecycle campaigns.
- Strong understanding of growth frameworks and sustainable growth principles.
- Excellent communication and collaboration skills able to align teams around shared goals and insights.
- Fluent in English and Portuguese
What we have to offer
- 4 additional weeks on top of legal maternity/paternity leaves
- Financial support for home office equipment (900BRL one shot)
- 30 days holidays per year (after 12 months)
- Local meal plan & public transport policy (CAJU card)
- Omint health plan dental care and life insurance
- Gympass accessRelocation package and visa support
- Free unlimited carpooling & bus rides
- Personal growth via trainings mentorship and internal mobility programs
- Employee Stock ownership plan
- Regular team building events
- Mental health support through
- 1 day off per year to test our product
- 1 day per year for social engagements with non-profits
Interested in joining the ride Heres what your hiring journey will look like
- a 45-min video-call with one of our Talent Acquisition Managers to get to know you understand your career expectations and answer your questions
- a 60-min video-call with our VP of Marketplace Brazil Tatiana Mattos to deepdive into your experience executing marketing strategies and delivering campaigns
- a fully remote exercise to evaluate your technical skills including a 60-min video-call with key stakeholders to present your work;
- a 30-min video-call with our Sr Business VP Adrien Tahon for a final validation
BlaBlaCar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Senior IC
About BlaBlaCarBlaBlaCar is the worlds leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices 30% working fully remotely.Your MissionWere looki...
About BlaBlaCar
BlaBlaCar is the worlds leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices 30% working fully remotely.
Your Mission
Were looking for a Senior Growth Lead to drive sustainable data-informed growth across the entire customer lifecycle from acquisition to retention - and take BlaBlaCar to the next level in Brazil. Youll own the local growth leading and partner with global teams on settings the strategy end-to-end blending analytical rigor with creative experimentation to unlock new opportunities optimize performance and build scalable systems for long-term success.
This is a highly cross-functional role working closely with marketing business product data and customer success teams to ensure that every stage of the funnel contributes to a seamless and engaging customer journey.
Your Role
- Lead full-funnel growth initiatives from awareness and acquisition to engagement retention and referral.
- Develop and execute data-driven experiments to identify test and scale the most impactful growth levers.
- Own key metrics such as CAC LTV conversion rates churn and engagement.
- Collaborate with Product and Marketing teams to improve user journeys messaging and channel performance.
- Design and manage multi-channel growth strategies including performance marketing lifecycle marketing (email push CRM) SEO/ASO partnerships and referrals.
- Build and refine analytics frameworks to track performance uncover insights and inform decision-making.
- Champion sustainable growth ensuring acquisition strategies align with long-term retention and brand health.
- Mentor and inspire junior team members and help build a culture of experimentation curiosity and accountability.
Your qualifications
- 7 years of experience in growth performance marketing or data-driven product marketing consultancy or entrepreneurship ideally in a fast-paced tech-driven environment.
- Proven track record of scaling user acquisition and improving retention through full-funnel optimization.
- Strong analytical mindset comfortable with data tools (Tableau) and statistical thinking.
- A creative problem-solver who can balance numbers with storytelling and brand-building.
- Experience designing and executing A/B tests marketing experiments and lifecycle campaigns.
- Strong understanding of growth frameworks and sustainable growth principles.
- Excellent communication and collaboration skills able to align teams around shared goals and insights.
- Fluent in English and Portuguese
What we have to offer
- 4 additional weeks on top of legal maternity/paternity leaves
- Financial support for home office equipment (900BRL one shot)
- 30 days holidays per year (after 12 months)
- Local meal plan & public transport policy (CAJU card)
- Omint health plan dental care and life insurance
- Gympass accessRelocation package and visa support
- Free unlimited carpooling & bus rides
- Personal growth via trainings mentorship and internal mobility programs
- Employee Stock ownership plan
- Regular team building events
- Mental health support through
- 1 day off per year to test our product
- 1 day per year for social engagements with non-profits
Interested in joining the ride Heres what your hiring journey will look like
- a 45-min video-call with one of our Talent Acquisition Managers to get to know you understand your career expectations and answer your questions
- a 60-min video-call with our VP of Marketplace Brazil Tatiana Mattos to deepdive into your experience executing marketing strategies and delivering campaigns
- a fully remote exercise to evaluate your technical skills including a 60-min video-call with key stakeholders to present your work;
- a 30-min video-call with our Sr Business VP Adrien Tahon for a final validation
BlaBlaCar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Senior IC
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