Demand Generation & Digital Marketing Manager

Location: Buenos Aires

Maxio is a PE-backed software business that helps B2B SaaS companies unlock their next stage of growth. We are committed to redefining how CFOs and CEOs run their businesses raise money and manage investors.

Our billing & financial operations platform is designed to meet the unique challenges of B2B SaaS companies including complex billing subscription management revenue and expense recognition. The platform also provides investor-grade SaaS operating metrics and analytics that help executives run their companies more effectively & raise money more efficiently.

Today Maxio serves over 2000 customers and processes more than $17B in revenue for those customers.

About the role:

This is a hands-on role focused on execution optimization and cross-functional alignment. Youll work across paid media web optimization and analytics to drive measurable impact across the funnel. The ideal candidate thrives in a collaborative environment enjoys rolling up their sleeves and is motivated by performance experimentation and continuous improvement.

Key Responsibilities:

1. Digital Strategy Execution

• Lead and optimize paid digital marketing campaigns (LinkedIn Google Ads display retargeting content syndication etc.) to drive qualified pipeline.
• Incorporate AI/LLM-based tools (AIO) and SEM best practices to improve site performance and content discoverability.

2. Website Performance & Experimentation

• Lead site testing and optimization initiatives: plan execute and analyze A/B and multivariate tests to improve conversion across the funnel.
• Monitor site performance using tools like heatmaps and session recordings and partner with web/content teams to implement UX improvements.

3. Campaign Analytics & Optimization

• Continuously assess and improve media efficiency lead quality CPL and conversion rates through reporting and analysis.
• Present performance trends key insights and recommendations to marketing leadership and cross-functional stakeholders on a regular basis.

4. Collaboration and Influence

• Work closely with Campaigns Content Marketing and Product Marketing to align digital efforts with key GTM initiatives.
• Serve as the bridge between campaign strategy and digital execution across Demand Gen Content and Product Marketing teams.
• Bring ideas to the table that challenge assumptions and drive better results. Identify what will make the team and company more successful and advocate for your recommendations.

Required Skills & Qualifications:

• 4 years of experience in-house in B2B digital marketing or demand generation ideally within software and technology.
• Extensive hands-on experience managing paid media channels and optimizing digital performance.
• Strong understanding of funnel metrics digital attribution models and revenue-oriented KPIs.
• Proven experience designing and managing CRO programs (e.g. A/B testing UX improvements behavioral analytics).
• Excellent project management skills; capable of managing internal projects and multiple external vendors.
• Strong analytical mindset with a solid grasp of attribution models and proficiency in tools like Google Analytics DreamData or similar.
• Familiarity with technical tools like Google Tag Manager and Optimizely or VWO.
• Proficiency in HTML CSS and JavaScript with hands-on experience managing WordPress or similar CMS platforms.
• The ability to self-direct and self-start and work independently as well as within and across teams.
• Hands-on experience in using marketing automation technology (preferably Pardot) and CRM (preferably Salesforce).

Nice-to-Haves:

• Experience managing a marketing website.
• Prior experience in a growth-stage or scale-up SaaS business.
• Familiarity with content personalization dynamic content or account-based web experiences.
• Experience with SQL or business intelligence tools (e.g. Domo Looker Tableau etc.).
• Experience selling software to finance product or engineering roles.

Maxio Benefits & Perks

• Health dental and vision insurance plans.
• Medical and dependent care flexible spending accounts.
• Paid monthly mental healthcare access with Headspace.
• Open PTO because making time for life is important!
• 13 paid standard holidays each year including a company-wide Winter Break.
• 401(k) savings plan with company match!
• MacBook laptop.
• Paid parental leave.
• A collaborative entrepreneurial learning environment with a proven playbook.

Maxio is committed to providing all team members a truly unique experience with opportunities for professional development and involvement in multiple dimensions of running and growing our business.

Our commitment to Diversity Equity and Inclusion: we are committed to an environment that promotes equality diversity and inclusion. Its important to us that you bring your true self to work every day no matter your age ethnicity religion citizenship gender identity sexual orientation disability status neurodiversity or otherwise