Director, Product Marketing- Mobile
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Job Location:
San Francisco, CA - USA
Yearly Salary:
$ 170000 - 320000
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Our Company
Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.
Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!
The Opportunity
Creators are Adobes next growth engine and together this newly-formed team is re-imagining how millions ideate edit and share content. As the Director of Product Marketing for Imaging in our Creators segment you will lead the strategy and execution that keeps Adobe the go-to destination for creators who are transforming visual storytelling through photography compositing and design.
This role is pivotal in shaping the future of Adobes image editing products including Photoshop and Lightroom and driving growth across new creator segments. Youll partner deeply with Product Design Engineering Research and GTM teams to define product strategy launch breakthrough marketing initiatives and deliver exceptional customer experiences.
What Youll Do
Strategic Leadership
Define and implement the long-term product marketing strategy for Adobes image editing portfolio for creators.
Influence product direction through deep customer insights competitive analysis and market trendsespecially around AI and mobile-first workflows.
Frame reasons positioning and packaging for new capabilities and offerings.
Customer & Market Insights
Become Adobes authority on image editing workflows creator problems and emerging trends.
Lead qualitative and quantitative research efforts to uncover actionable insights that shape product and marketing strategies.
Growth & Go-to-Market Execution
Develop and implement data-driven strategies to acquire new creators drive activation and increase engagement and retention.
Collaborate with cross-functional teams to deliver compelling product launches campaigns and lifecycle marketing programs.
Team Leadership
Build mentor and inspire a high-performing team of product marketers.
Foster a culture of innovation collaboration and customer obsession.
Cross-Functional Influence
Align senior collaborators across Product Design Engineering and GTM teams.
Drive crisp execution across complex matrixed organizations.
Thought Leadership & Storytelling
Champion Adobes vision for image editing and creative empowerment.
Craft compelling narratives that resonate with executives press partners and the creator community.
What Youll Need to Succeed
12 years of experience in product marketing growth or related rolesor equivalent practical experience.
6 years of experience leading high-performing teams.
Proven success in consumer or creator technology sectors ideally with experience in image editing photography or design tools.
BS degree in Marketing Business or a related fieldor equivalent practical experience.
Strong critical thinking and analytical skills with the ability to translate insights into action.
Exceptional communication and storytelling abilities.
Demonstrated ability to influence senior leaders and drive cross-functional alignment.
Passion for creators and a deep understanding of their needs and workflows.
At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least the date and time stated above in Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Adobe is proud to be anEqual Employment Opportunityemployer. We do not discriminate based on gender race or color ethnicity or national origin age disability religion sexual orientation gender identity or expression veteran status or any other applicable characteristics protected by law.Learn more.
Adobe aims to make accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process emailor call .
Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
