Director, Customer Lifecycle Marketing

San Francisco, CA - USA

Monthly Salary: Not Disclosed

Posted on: 20 days ago

Vacancies: 1 Vacancy

Job Summary

About the role:

As Director Customer Lifecycle Marketing you will define and lead Samsaras global strategy for engaging and growing customers across every stage of their journey from onboarding to advocacy. Youll guide a team of lifecycle marketers under a unified vision that deepens customer value strengthens loyalty and accelerates growth.

Youll build the long-term roadmap for Samsaras customer lifecycle establishing scalable programs data-driven frameworks and global best practices that deliver exceptional customer experiences and measurable business impact. Partnering closely with senior leaders across Marketing Customer Outcomes Product and Sales youll ensure lifecycle initiatives are tightly aligned to business priorities and customer success outcomes.

As a functional and thought leader youll shape how Samsara builds enduring customer relationships develop a high-performing team and lay the foundation for continued global scale.

This is a remote position open to candidates residing in the US.

You should apply if:

You want to impact the industries that run our world: Your efforts will result in real-world impact helping to keep the lights on get food into grocery stores reduce emissions and most importantly ensure workers return home safely.
You are the architect of your own career: If you put in the work this role wont be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development countless opportunities to experiment and master your craft in a hyper growth environment.
Youre energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative ambitious ideas for our customers.
You want to be with the best: At Samsara we win together celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best.

In this role you will:

Translate strategy into executional excellence: Turn Samsaras lifecycle vision into coordinated measurable programs that deliver customer and business impact across key stages of the journey.
Elevate customer marketing maturity: Introduce new frameworks tools and workflows that enable the team to deliver personalized insight-driven engagement at scale.
Drive alignment and collaboration: Partner closely with leaders across Marketing Product Customer Outcomes and Sales to embed lifecycle thinking into broader go-to-market initiatives and shared growth objectives.
Empower and develop your team: Build a culture of accountability innovation and continuous improvement across your team of lifecycle marketers. Coach them to operate strategically experiment confidently and deliver with excellence.
Strengthen data-driven decision making: Partner with Marketing Operations and Analytics to translate engagement and retention data into actionable insights that guide prioritization and continuous program improvement.
Advocate for the customer voice: Leverage insights from data feedback and experience to shape strategies ensuring Samsaras marketing efforts continuously reinforce value realization and long-term loyalty.
Champion role model and embed Samsaras cultural principles (Focus on Customer Success Build for the Long Term Adopt a Growth Mindset Be Inclusive Win as a Team) as we scale globally and across new offices.

Minimum requirements for the role:

10 years of experience in lifecycle retention or growth marketing at high-growth fast-paced global tech companies.
4 years of people leadership experience managing multi-disciplinary teams or multiple workstreams.
Proven success defining and executing global lifecycle strategies that drive measurable impact on customer retention and expansion.
Strong analytical acumen and comfort with lifecycle analytics tools (Iterable Gainsight Salesforce Tableau Databricks or similar).
Executive communication skills able to influence cross-functional stakeholders and synthesize insights into clear strategic recommendations.
Experience balancing strategic vision with operational execution in complex fast-paced organizations.
Bachelors degree required; advanced degree or equivalent experience preferred.

An ideal candidate also has:

A growth mindset grounded in experimentation with a track record of moving fast testing boldly and scaling what works.
Proven success driving measurable business impact through lifecycle programs tied to revenue metrics such as NRR CLTV and expansion.
Deep fluency in customer data and behavioral insights with the ability to translate analytics into cohesive cross-channel engagement strategies.
A passion for building systems teams and cultures that balance analytical rigor with creativity thriving in ambiguity while driving clarity and structure.
Comfort operating in ambiguity prioritizing ruthlessly balancing creativity with precision and bringing structure to complex challenges.

Required Experience:

Director

About the role:As Director Customer Lifecycle Marketing you will define and lead Samsaras global strategy for engaging and growing customers across every stage of their journey from onboarding to advocacy. Youll guide a team of lifecycle marketers under a unified vision that deepens customer value ...

About the role:

As a functional and thought leader youll shape how Samsara builds enduring customer relationships develop a high-performing team and lay the foundation for continued global scale.

This is a remote position open to candidates residing in the US.

You should apply if:

You want to impact the industries that run our world: Your efforts will result in real-world impact helping to keep the lights on get food into grocery stores reduce emissions and most importantly ensure workers return home safely.
You are the architect of your own career: If you put in the work this role wont be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development countless opportunities to experiment and master your craft in a hyper growth environment.
Youre energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative ambitious ideas for our customers.
You want to be with the best: At Samsara we win together celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best.

In this role you will:

Translate strategy into executional excellence: Turn Samsaras lifecycle vision into coordinated measurable programs that deliver customer and business impact across key stages of the journey.
Elevate customer marketing maturity: Introduce new frameworks tools and workflows that enable the team to deliver personalized insight-driven engagement at scale.
Drive alignment and collaboration: Partner closely with leaders across Marketing Product Customer Outcomes and Sales to embed lifecycle thinking into broader go-to-market initiatives and shared growth objectives.
Empower and develop your team: Build a culture of accountability innovation and continuous improvement across your team of lifecycle marketers. Coach them to operate strategically experiment confidently and deliver with excellence.
Strengthen data-driven decision making: Partner with Marketing Operations and Analytics to translate engagement and retention data into actionable insights that guide prioritization and continuous program improvement.
Advocate for the customer voice: Leverage insights from data feedback and experience to shape strategies ensuring Samsaras marketing efforts continuously reinforce value realization and long-term loyalty.
Champion role model and embed Samsaras cultural principles (Focus on Customer Success Build for the Long Term Adopt a Growth Mindset Be Inclusive Win as a Team) as we scale globally and across new offices.

Minimum requirements for the role:

10 years of experience in lifecycle retention or growth marketing at high-growth fast-paced global tech companies.
4 years of people leadership experience managing multi-disciplinary teams or multiple workstreams.
Proven success defining and executing global lifecycle strategies that drive measurable impact on customer retention and expansion.
Strong analytical acumen and comfort with lifecycle analytics tools (Iterable Gainsight Salesforce Tableau Databricks or similar).
Executive communication skills able to influence cross-functional stakeholders and synthesize insights into clear strategic recommendations.
Experience balancing strategic vision with operational execution in complex fast-paced organizations.
Bachelors degree required; advanced degree or equivalent experience preferred.

An ideal candidate also has:

A growth mindset grounded in experimentation with a track record of moving fast testing boldly and scaling what works.
Proven success driving measurable business impact through lifecycle programs tied to revenue metrics such as NRR CLTV and expansion.
Deep fluency in customer data and behavioral insights with the ability to translate analytics into cohesive cross-channel engagement strategies.
A passion for building systems teams and cultures that balance analytical rigor with creativity thriving in ambiguity while driving clarity and structure.
Comfort operating in ambiguity prioritizing ruthlessly balancing creativity with precision and bringing structure to complex challenges.

Required Experience:

Director

Key Skills

Digital Marketing
B2B Sales
Marketing
Pardot
Marketing Automation
Customer Segmentation
HubSpot
Multichannel Marketing
Market Research
Affiliate Marketing
Social Media Management
Lead Generation

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About Company

Samsara

Publicly traded company [NYSE: IOT] offering a single platform for fleet operations at scale. Products include real-time GPS, ELD, AI-powered dash cams, telematics, maintenance, routing, & driver app. Recognized by the Forbes Cloud 100.

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