Marketing & Sales Lead Generation Specialist
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Job Location:
Pasadena, TX - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Marketing & Sales Lead Generation Specialist
Pasadena TX On-Site Full-Time Exempt
Danners is looking for a creative data-savvy Marketing & Sales Lead Generation Specialist to expand our digital presence and deliver a steady pipeline of qualified leads. Youll blend strategy with hands-on execution across content social email and paid campaigns - partnering closely with Sales Operations and HR to fuel company growth.
What Youll Do
Pasadena TX On-Site Full-Time Exempt
Danners is looking for a creative data-savvy Marketing & Sales Lead Generation Specialist to expand our digital presence and deliver a steady pipeline of qualified leads. Youll blend strategy with hands-on execution across content social email and paid campaigns - partnering closely with Sales Operations and HR to fuel company growth.
What Youll Do
- Build the plan: Develop integrated marketing strategies that raise brand awareness and drive high-quality leads with measurable outcomes.
- Create standout content: Write and produce on-brand assets for web email social blogs and promos; surface customer stories and wins.
- Run digital channels: Manage day-to-day social (LinkedIn Facebook Instagram Tik Tok) scheduling and engagement; keep our website current and SEO-aligned.
- Own paid & search: Plan launch and optimize campaigns in Google Ads Facebook and LinkedIn; apply SEO best practices.
- Generate & nurture leads: Build digital lead gen programs; use marketing automation/CRM (HubSpot) to capture score and nurture prospects; align with Sales targets.
- Report what matters: Track and present KPIs (traffic click-through rate conversions ROI) using Google Analytics HubSpot and native platform reports; adjust campaigns based on insights.
- Support the business: Coordinate with internal teams for events trade shows and employee engagement initiatives; be our internal go-to for digital/social strategy.
What Youll Bring
- 35 years of hands-on experience in digital marketing and lead generation with proven outcomes.
- Working knowledge of Customer Relationship Management/marketing automation (HubSpot) and analytics (Google Analytics).
- Demonstrated skill in paid media and campaign optimization.
- Confident writer and editor with an eye for brand consistency.
- Organized deadline-driven and comfortable managing multiple projects.
- Collaborative teammate who can partner across functions.
- Bonus points: B2B experience; Canva/Adobe video or design chops; website management and SEO skills; email best-practice know-how maritime or security industry knowledge.
How Success Will Be Measured
- Qualified leads: Meeting or exceeding monthly/quarterly lead targets.
- Campaign performance: Hitting agreed KPIs (engagement click-through rate conversions ROI).
- Brand growth: Rising followers and engagement across priority channels.
- Operational excellence: On-time delivery clean reporting smart recommendations.
Why Join Danners
- Own top-of-funnel growth from strategy to measurable results.
- Opportunity to shape the strategy and success of a key business division.
- Culture built on safety accountability innovation and customer service.
- Competitive compensation and benefits package.
About Danners
Founded in 1939 Danners Incorporated has built a legacy of excellence in security and transportation. Our Security Surveillance Division delivers cutting-edge monitoring solutions to protect assets facilities and communities across the region.
Equal Opportunity Employer
We are an equal opportunity employer and value diversity. All qualified applicants will be considered for
employment regardless of race religion national origin color sex sexual orientation gender identity veteran status or disability.
Ready to fuel growth and build a high-performing pipeline Apply today to join the team at Danners Incorporated.
Founded in 1939 Danners Incorporated has built a legacy of excellence in security and transportation. Our Security Surveillance Division delivers cutting-edge monitoring solutions to protect assets facilities and communities across the region.
Equal Opportunity Employer
We are an equal opportunity employer and value diversity. All qualified applicants will be considered for
employment regardless of race religion national origin color sex sexual orientation gender identity veteran status or disability.
Ready to fuel growth and build a high-performing pipeline Apply today to join the team at Danners Incorporated.
Required Experience:
IC
Key Skills
- Sales Experience
- Door-to-Door Experience
- B2B Sales
- Time Management
- Marketing
- Cold Calling
- Salesforce
- Inside Sales
- Telemarketing
- Customer relationship management
- CRM Software
- Lead Generation
About Company
Danner's Security has been the leading partner for video surveillance and security solutions in the Houston Area for over 80 years.
