The Senior Director Product for Real ID Strategy is responsible for defining and driving Acxioms comprehensive Real ID product strategy spanning conception market definition development commercialization and lifecycle management. This leader serves as the central connection point between data technology compliance and go-to-market teams ensuring Acxioms Real ID solutions advance industry leadership in identity resolution privacy-first innovation and cross-channel interoperability.
As a key member of the Product Leadership Team this role partners closely with engineering legal privacy security marketing and commercial teams to design and deliver trusted compliant and scalable identity solutions that meet the evolving needs of clients and regulatory landscapes.
Duties and Responsibilities
- Develop and execute a long-term roadmap for Acxioms Real ID and identity resolution products aligning business priorities client needs and market dynamics.
- Direct the Real ID product portfolio from concept through launch adoption and optimization ensuring alignment with privacy regulations (CPRA GDPR HIPAA) and interoperability standards.
- Act as the central hub between design engineering legal compliance marketing and distribution to ensure strategic alignment and seamless product delivery.
- Perform market research competitive analysis and voice-of-client studies to inform product positioning and differentiation.
- Promote emerging technologies (identity graph enhancement consent management privacy-preserving tech) to maintain Acxioms leadership in ethical identity management.
- Build and maintain business cases pricing models and go-to-market strategies to maximize revenue growth and profitability across Real ID offerings.
- Evaluate buy/partner/build options to accelerate product maturity and ecosystem connectivity across platforms and partners.
- Partner with Acxioms Legal Privacy and Security teams to embed compliance and permissible data use across every stage of product design and execution.
- Provide progressive leadership to a high-performing product management team mentor emerging product talent and represent Acxioms Real ID thought leadership externally at conferences industry panels and client forums.
Required Qualifications
- Bachelors degree in business computer science or related field
- 12 years of product management or product strategy experience with at least 5 years in data identity or digital marketing technology domains
- Proven success leading large-scale cross-functional product portfolios with measurable business outcomes
- Deep understanding of identity management data ethics privacy regulations and addressability solutions
- Strong communication storytelling and executive stakeholder engagement skills
- Comfortable presenting to executive audiences clients and industry stakeholders; capable of articulating complex identity and privacy concepts with clarity and influence
- Willingness to travel up to 20% for client meetings industry events and cross-functional alignment sessions
Preferred Qualifications
- Experience in developing Real ID digital identity or consent-based data ecosystems.
- Familiarity with major marketing technology and data platforms (Adobe Salesforce LiveRamp etc.).
- Recognized subject matter expert (SME) in identity and data ethics with demonstrated thought leadership in client-facing pitches executive briefings or industry conferences
- Proven ability to serve as a voice of identity representing Acxioms innovation and leadership in privacy-first ethical data practices across external forums and client engagements
Additional Locations (if applicable):
Required Experience:
Exec
Click here to see our Recruitment Privacy Policy.The Senior Director Product for Real ID Strategy is responsible for defining and driving Acxioms comprehensive Real ID product strategy spanning conception market definition development commercialization and lifecycle management. This leader serves as...
The Senior Director Product for Real ID Strategy is responsible for defining and driving Acxioms comprehensive Real ID product strategy spanning conception market definition development commercialization and lifecycle management. This leader serves as the central connection point between data technology compliance and go-to-market teams ensuring Acxioms Real ID solutions advance industry leadership in identity resolution privacy-first innovation and cross-channel interoperability.
As a key member of the Product Leadership Team this role partners closely with engineering legal privacy security marketing and commercial teams to design and deliver trusted compliant and scalable identity solutions that meet the evolving needs of clients and regulatory landscapes.
Duties and Responsibilities
- Develop and execute a long-term roadmap for Acxioms Real ID and identity resolution products aligning business priorities client needs and market dynamics.
- Direct the Real ID product portfolio from concept through launch adoption and optimization ensuring alignment with privacy regulations (CPRA GDPR HIPAA) and interoperability standards.
- Act as the central hub between design engineering legal compliance marketing and distribution to ensure strategic alignment and seamless product delivery.
- Perform market research competitive analysis and voice-of-client studies to inform product positioning and differentiation.
- Promote emerging technologies (identity graph enhancement consent management privacy-preserving tech) to maintain Acxioms leadership in ethical identity management.
- Build and maintain business cases pricing models and go-to-market strategies to maximize revenue growth and profitability across Real ID offerings.
- Evaluate buy/partner/build options to accelerate product maturity and ecosystem connectivity across platforms and partners.
- Partner with Acxioms Legal Privacy and Security teams to embed compliance and permissible data use across every stage of product design and execution.
- Provide progressive leadership to a high-performing product management team mentor emerging product talent and represent Acxioms Real ID thought leadership externally at conferences industry panels and client forums.
Required Qualifications
- Bachelors degree in business computer science or related field
- 12 years of product management or product strategy experience with at least 5 years in data identity or digital marketing technology domains
- Proven success leading large-scale cross-functional product portfolios with measurable business outcomes
- Deep understanding of identity management data ethics privacy regulations and addressability solutions
- Strong communication storytelling and executive stakeholder engagement skills
- Comfortable presenting to executive audiences clients and industry stakeholders; capable of articulating complex identity and privacy concepts with clarity and influence
- Willingness to travel up to 20% for client meetings industry events and cross-functional alignment sessions
Preferred Qualifications
- Experience in developing Real ID digital identity or consent-based data ecosystems.
- Familiarity with major marketing technology and data platforms (Adobe Salesforce LiveRamp etc.).
- Recognized subject matter expert (SME) in identity and data ethics with demonstrated thought leadership in client-facing pitches executive briefings or industry conferences
- Proven ability to serve as a voice of identity representing Acxioms innovation and leadership in privacy-first ethical data practices across external forums and client engagements
Additional Locations (if applicable):
Required Experience:
Exec
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