Product Marketing Manager Salesforce

About Nintex:

At Nintex we are transforming the way people work everywhere.

As the global standard for process intelligence and automation were trusted by over 10000 public and private sector organizations across 90 countries. Our customers from industry giants like Amazon Coca-Cola and Microsoft rely on the Nintex Platform to accelerate their digital transformation journeys by managing automating and optimizing business processes quickly and efficiently. We improve their lives through the technology we build.

We are committed to fostering a workplace that supports amazing people in doing theirvery best work every day. Collaboration is constant our workplace is fun the environment is fast-paced and we value our peoples curiosity ideas and enthusiasm. Driven by passion and accountability we take initiative measure progress and deliver results. Our culture fosters innovation and problem-solving fueled by curiosity and a commitment to thinking big. Together we move with agility prioritize customer needs and build unity through empathy leaving a positive impact wherever we go.

About the role:

The Product Marketing Manager is responsible for executing timely launches and global campaigns that sustain sales growth momentum. The role also drives broad awareness demand adoption and loyalty for our products among key audiences. Likewise this role also aims to astound sales teams and company leadership with quality and timely readiness sales aides and pipeline acceleration position is part of the product management team accountable for product differentiation customer adoption and satisfaction competitive share leadership as well as sales growth profitability and shareholder value.

Your contribution will be:

Derive customer and partner insight and publish plentiful evidence of success stories

• Establish formal and informal communications with customers and partners to gather suggestions success stories win/loss reasons
• Manage evidence publishing as a systematic pipeline and stimulate early design wins to infuse in PR and channel sales strategies
• Study customers measurable gains and repurpose into ROI sound bites reports and assessment tools
• Understand usage scenarios as well as buying personas and cycles in order to create effective go-to-market strategies

Plan and coordinate timely launches and lead-nurturing sustain campaigns

• Define and own the launch plan with strategies goals go-to-market tactics and cross-team coordination of project tasks
• Collaborate with development team and marcom to establish unveiling and RTM dates and monitor trade-offs to achieve milestones
• Define communication plan to customers channel/alliances influencers and broad public
• Work with sales marcom partner program and IT to create E2E campaigns for lead nurturing pipeline acceleration and annuity retention
• Model scalable pull/push campaigns and define elements of to-customer to-partner and through-partner marketing

Create and disseminate messaging content sales aides and collateral

• Coordinate the Positioning & Messaging creation process
• Create special-purpose-content for themed campaigns and work with Marcom to use PR web SEO social events and other levers
• Design marketing content to be easily customized and replicable by our channel partners in their own marketing efforts
• Work with market influencers and SMEs to co-author and co-present content
• Obtain endorsements and awards that can be disseminated in papers collateral presentations and sales aides

Own sales and channel readiness and be a product advocate

• Train and deliver sales aides to sales teams and partners
• Ignite internal excitement about upcoming products
• Attend and present during events and special sales calls
• Work with alliances and technology partners to cross train sales and marketing teams and co-present in events and webinars
• Create regular flow of content into web social media user groups and broad community (papers articles videos etc.)

Analyze competitors go-to-market approaches

• Identify competitors messages PR awards campaigns events joint marketing alliances
• Anticipate moves and have proactive and reactive responses
• Identify competitors moves into our base of customers and partners
• You may be directed to perform other reasonable tasks by your manager

To be successful we think you need:

• 4 years of product marketing experience in SaaS with hands-on exposure to the Salesforce ecosystem
• A track record of driving impactful launches and go-to-market campaigns that boost awareness and adoption
• Excellent communication and collaboration skills with cross-functional teams across product sales and partners
• A strategic customer-focused mindset with the ability to turn insights into clear actionable marketing initiatives

Whats in it for you

Nintex has a hybrid working model enabling us to build culture learn and grow together. We intentionally connect and collaborate while emphasizing flexibility with a blend of at-home and in-office work. This role is a hybrid role in our local Nintex office.

While our offerings differ from country to country we offer our entire global workforcean array of exciting perks and benefits including

• Global Gratitude and Recharge Days
• Flexible paid time off policy
• Employee wellness programs and counseling resources
• Meaningful peer recognition and awards
• Paid parental leave
• Invention/patenting assistance
• Community impact paid volunteer time and opportunities
• Intercultural learning and celebration
• Multiple tools through which to learn and grow and an incredible global community

View more about our benefits here: Compensation Range (US ONLY): $120000 - $140000 USDannually. On target compensation refers to the base salary and applicable variable target for this role. The range is an estimate base pay will ultimately be decided at the offer stage based on an individual candidates skills and experience aligned with the needs of the role. Base pay may vary based on several factors including geographic location role specific qualifications and seniority. Nintex also offers a competitive benefits package including paid time off twelve paid holidays 401(k) with employer match and more.

Nintex participates in E-Verify for work authorization. We are an Equal Employment Opportunity Organization.

Required Experience:

Manager