Data Analytics & Market Research Manager

The Product Data Analytics and Market Research Manager will be a member of the Product Development Strategys Design-to-Value group. This person uses data to understand consumer behavior track market trends and monitor competitors to inform strategic decisions about product development and Design to Value initiatives. Key responsibilities include analyzing research studies (qualitative and quantitative) analyzing complex datasets using statistical tools and translating findings into actionable reports and presentations for stakeholders. The Design-to-Value approach integrates consumer marketplace design and cost insights to deliver the ideal consumer experience while unlocking significant margin improvement. This role is a member of an empowered high exposure and high performing agile team that focuses on driving meaningful changes across the company by redefining the most strategic product lines.

Responsibilities:

Data management:

• Gather internal and marketplace data pertaining to products pricing channels and Product Bills of Materials (BOMs).
• Utilize techniques such as web scraping to understand customer reviews complaints warranty data and social media to extract valuable insights.
• Maintain a structured database and organize data for easy accessibility and analysis.
• Monitor competitor activities market trends and industry best practices to identify opportunities and threats.

Data and Trend Analytics:

• Analyze collected data to identify trends that are relevant to products consumers and design.
• Use statistical and analytical tools to identify patterns and correlations within the data.
• Assist the Insights Leader as needed in data analysis and reporting activities related to consumer research.

Financial Analysis:

• Detailed P&L analysis
• Cost structure analysis
• Analyze category and brand profitability channel performance and the effectiveness of supply chain.
• Build financial models dashboards and reports to provide insights into business performance. Utilize advanced analytics to break down value chain and cost structure vs. competition to help identify opportunities vs. competition.

Pricing and Margin Optimization:

• Collaborate with the Revenue Growth Management team to assist in establishing portfolio pricing and margin optimization strategies.
• Provide data-driven insights to support pricing decisions.

Analytical Model Development:

• Create and develop analytical models as necessary to address specific business questions or challenges.
• Use advanced analytics techniques to predict future trends and outcomes.
• Stay up-to-date with industry trends and emerging data analysis tools.
• Identify and recommend new tools or technologies that can enhance the analytical capabilities of the team.

Program Workbook Creation:

• Develop program workbooks to document analysis findings methodologies and tools used for reference and sharing with stakeholders.

Qualifications :

Qualifications: 

• Bachelors degree in Marketing Business Data Science Statistics or a related field; a Masters degree is a plus. Engineering and Marketing degrees with the appropriate experience will also be considered.
• 7-8 years of experience with market research data analytics or consumer insights preferably within the CPG or manufacturing industry.
• Advanced proficiency with analytical (e.g. excel) and data visualization tools (e.g. Tableau Power BI).
• Strong analytical and problem-solving skills.
• Excellent communication presentation and storytelling skills with the ability to influence stakeholders at all levels.
• Demonstrated ability to translate complex data into actionable business recommendations.
• Ability to work collaboratively in a cross-functional team.
• Attention to detail agile mindset and ability to manage multiple tasks simultaneously.
• Prior experience with syndicated data sources (e.g. NielsenIQ Circana) and digital analytics (e.g. Google Analytics Adobe Analytics) is preferred.

Additional Information :

Additional Information:

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $90000 USD - $143000 USD. Please note that actual salaries may vary within the range or be above or below the range based on factors including but not limited to education training experience professional achievement business need and addition to base salary employees will participate in either an annual bonus plan based on company and individual performance or a role-based sales incentive plan.

At Fortune Brands we support the overall health and wellness of our associates by offering comprehensive competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates unique needs. This includes robust health plans a market-leading 401(k) program with a company contribution product discounts flexible time off benefits adoption benefits and more. We offer numerous ERGs (Employee Resource Groups) to foster a sense of belonging for all associates.

Fortune Brands is built on industry-leading brands and innovation within the high-growth categories of water outdoors and security. The Company makes innovative products for residential and commercial environments with a growing focus on digital solutions and products that add luxury contribute to safety and enhance sustainability. To learn more visit our website at .

Equal Employment Opportunity

Fortune Brands is an equal opportunity employer. Fortune Brands evaluates qualified applicants without regard to race color religion sex gender identity or expression national origin ancestry age disability/handicap status marital status protected veteran status sexual orientation genetic history or information or any other legally protected characteristic.

Reasonable Accommodations

Fortune Brands is committed to working with and providing reasonable accommodations to individuals with disabilities. If because of a medical condition or disability you need a reasonable accommodation for any part of the application or interview process please contact us at and let us know the nature of your request along with your contact information.

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Remote Work :

No

Employment Type :

Full-time