Marketing Manager

PRINCIPLE RESPONSIBILITIES include but are not limited to:

• Develop and execute the annual B2B marketing strategy to support revenue growth market penetration and partnership development.
• Serve as a player/coach by managing a small marketing team while personally leading strategic initiatives and high-impact deliverables.
• Lead market segmentation and persona development for brokers TPAs benefits consultants employers and health system executives.
• Design and optimize multi-channel B2B lead generation programs including email marketing paid media webinars LinkedIn campaigns and targeted outreach.
• Own and optimize the marketing-to-sales funnel ensuring strong conversion rates across MQL SQL and closed-won metrics.
• Develop and execute account-based marketing (ABM) campaigns to support high-value enterprise accounts and broker networks.
• Refine and reinforce brand positioning and messaging tailored to each target audienceemphasizing ROI risk mitigation compliance and clinical outcomes.
• Build thought leadership through whitepapers case studies webinars conference presentations and PR opportunities in healthcare B2B channels.
• Lead the strategy and execution of digital marketing initiatives including website UX SEO retargeting and paid social.
• Oversee the corporate website as a key lead-generation asset ensuring that content conversion paths and technical performance are optimized.
• Develop marketing and sales enablement tools including pitch decks one-pagers playbooks product brochures and case studies.
• Collaborate closely with Sales and Partnerships teams to ensure materials support complex consultative sales cycles.
• Lead the planning promotion and execution of industry events broker forums regional trade shows and webinars.
• Ensure the organizations presence at high-impact industry gatherings drives lead capture brand recognition and executive visibility.
• Establish and track performance against key marketing KPIs including MQL generation pipeline influenced ROI CAC and campaign performance.
• Manage marketing tools and platforms such as HubSpot Salesforce Google Analytics and paid media platforms.
• Other duties relative to the position.

QUALIFICATIONS AND REQUIREMENTS

• Bachelors degree in business or marketing business administration communications or related field.
• Experience marketing to brokers TPAs health systems or employer benefits decision-makers.
• 7 years of professional B2B marketing experience preferably in healthcare benefits consulting digital health or related verticals.
• 5 years managing of people experience.
• Strong proficiency with marketing automation CRM systems (HubSpot) and data-driven decision making.
• Experience developing high-quality sales enablement tools and conducting market-specific messaging work.
• Experience with account-based marketing and partner/channel marketing strategies.
• Familiarity with healthcare market dynamics including self-funded employer models value-based care and third-party administration.

PHYSICAL DEMANDS

• Requires sitting standing and occasional medium to heavy lifting.

The Perks of Joining Our Team:

We believe in taking care of our team. Youll enjoy a comprehensive benefits package designed to support your well-being and financial future:

• Comprehensive Health Benefits: Medical Dental Vision Short-Term/Long-Term Disability Insurance Life insurance.
• Time to Recharge: Paid vacation and holiday pay.
• Focus on Your Wellness: We offer a robust Employee Wellness Program.
• Invest in Your Future: 401(k) with a company match.
• Support System: Employee Assistance Program provides confidential support and counseling.
• Get Rewarded for Referring Great People: Employee referral program.

ProCare Rx will never ask for a financial commitment from an applicant as part of our recruitment process. All interviews are conducted in-person OR through video conference invitations from official company emails. For inquiries please contact our official recruitment team at

ProCare Rx is an Equal Opportunity Employer.

Required Experience:

Manager