Key Role Functions

Strategic Support Planning & Alignment

• Lead annual and quarterly brand planning processes ensuring alignment with enterprise goals and market needs

• Partner with cross-functional teams to integrate brand strategy into marketing campaigns and member engagement initiatives

• Support evolution of brand architecture positioning messaging frameworks and brand health KPIs

Campaign Project & Process Management

• Oversee high-impact brand-building campaigns including creative development sponsorships partnerships and community engagement

• Lead marketing plan development in support of integrated health initiatives

• Develop and manage planning frameworks timelines and tools to support efficient execution and cross-team collaboration

• Identify opportunities to streamline workflows and improve marketing operations across the brand team

Stakeholder Engagement

• Serve as a key liaison between brand marketing line of business marketing and enterprise partners ensuring transparency alignment and timely communication

• Support leadership in preparing strategic presentations planning documents and performance updates

Impact

This role ensures CenterWells brand strategy is consistently and effectively executed across the organizationdriving clarity cohesion and impact in how we show up for the people we serve.

Required Qualifications

• Bachelors degree in Marketing Business Communications Business Administration or related field

• 8 years of experience in marketing strategy planning or operations

• Strong project management skills with experience managing timelines frameworks and cross-team collaboration

• Track record of successfully developing and executing integrated marketing campaigns

• Analytical mindset with experience in brand health tracking consumer insights and data-informed decision-making

• Proven ability to influence stakeholders and drive alignment across diverse teams

Preferred Qualifications

• MBA or Masters degree in marketing advertising communications or a related field

• Experience in healthcare or senior services

• Familiarity with brand strategy frameworks and marketing planning tools

• Ability to synthesize insights and data into actionable marketing strategies that support enterprise goals

Additional Information

To ensure Home or Hybrid Home/Office employees ability to work effectively the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless wired cable or DSL connection is suggested

• Satellite cellular and microwave connection can be used only if approved by leadership

• Employees who live and work from Home in the state of California Illinois Montana or South Dakota will be provided a bi-weekly payment for their internet expense.

• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.

• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Required Qualifications

• Bachelors degree or higher in Marketing Advertising or a related communications field

• 3 years of experience in marketing brand experiential or related fields

• Proven ability to plan and execute brand activations campaigns and events that drive engagement and brand loyalty

• Strong understanding of modern marketing tactics including digital content and experiential strategies

• Proficiency in Microsoft Office Suite (Word Excel PowerPoint) and familiarity with marketing performance metrics

• Ability to thrive in an agile environment and manage and prioritize diverse projects

• Demonstrated ability to work virtually be self-directed and motivated and meet deadlines

• Strong interpersonal oral and written communication skills

• Excellent project management and organizational skills with attention to detail

• Strong interpersonal and communication skills with the ability to collaborate across internal teams and external partners

• Ability to collaborate with internal teams and external agencies to support campaign delivery and optimization

Preferred Qualifications

• Experience managing sponsorships partnerships and brand activations in healthcare insurance or other regulated industries

• Exposure to campaign briefing reporting and optimization processes

• Experience working in cross-functional teams and fast-paced environments

• Background in creative development strategic planning or experiential storytelling

Additional Information

To ensure Home or Hybrid Home/Office employees ability to work effectively the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless wired cable or DSL connection is suggested

• Satellite cellular and microwave connection can be used only if approved by leadership

• Employees who live and work from Home in the state of California Illinois Montana or South Dakota will be provided a bi-weekly payment for their internet expense.

• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.

• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial securityboth today and in the future including:

• Health benefits effective day 1

• Paid time off holidays volunteer time and jury duty pay

• Recognition pay

• 401(k) retirement savings plan with employer match

• Tuition assistance

• Scholarships for eligible dependents

• Parental and caregiver leave

• Employee charity matching program

• Network Resource Groups (NRGs)

• Career development opportunities

Our Hiring Process

As part of our hiring process for this opportunity we may contact you via text message and email to gather more information using a software platform called Text Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.

If you are selected to move forward from your application prescreen you may receive correspondence inviting you to participate in a pre-recorded Voice Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

Ifyou have additional questions regarding this role posting and are an Internal Candidate please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.

Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number if it is not already on file. When required an email will be sent from with instructions on how to add the information into your official application on Humanas secure website.