Market Intelligence Analyst

Boca Raton, FL - USA

Monthly Salary: Not Disclosed

Posted on: 22 days ago

Vacancies: 1 Vacancy

Job Summary

We are seeking a Market Intelligence Analyst to join our Marketing team. This is an exciting position researching growth markets applications and customers for our Company to expand its business across the globe. This role is responsible for collaboration across the departments tracking market trends and training our sales team.

Job Description

Identify growing markets applications and potential customers across the globe.
Research potential customers and collaborate with others supporting lead gen activities.
Track trends and market information.
Build review manage data using excel Power BI and other system reports.
Actively use the CRM as an engagement and tracking resource. Ensure Company has a full representation of the target markets within the CRM.
Organize the customer data by market/application and applicable Line of Business cross-checks it against our current customers.
Develop a strategic segment plan.
Conduct market research to identify new business development opportunities and trends as well as competitor activity.
Develop and works with Product Marketing to understand customer/application roadmaps.
Identify market and technology trends that are applicable by line of business.
Research areas where the market position could be improved prepare and implement strategic action plans where necessary.
Learn the industry and how we are positioned for success in each growth market.
Present research findings on a regular basis to management and across the departments.
Conduct trainings live and/or over video calls.
Engage market research analysis and presentations to grow business.

Competencies:

Industry Acumen:The ability to learn and understand the larger dynamics driving the growth and profitability of multiple companies around the world in a larger be able to obtain this information from reliable sources and synthesize it into actionable intelligence that informs our Company strategies partnerships and initiatives.
Organization Acumen: The ability to understand team dynamics processes political power relationships and the positive negative implications of human be able to develop consensus build support and find budget for initiatives even in the face of occasional inertia or resistance.
Customer Acumen: The ability to understand and empathize with customer needs priorities criteria and processes. Must be able to translate those needs and criteria into prioritized critical success factors for Company with tactical initiatives/activities for internal owners.
Financial Acumen:The ability to understand how a business makes money and how our products performance and cost impact that be able to create an ROI analysis of Companyas a vendor to show how products fulfillment services and support all add value to a customers bottom line.
Research/Problem Solving/Critical Thinking:The ability to identify a problem proactively and develop a creative solution based on real data that increases the probability of be able to diagnose root causes identify multiple sources of information work within budgets and brainstorm/select alternative solutions.
Project Management: The ability to structure an approach to execute an initiative and organize the necessary resources across functions into a cohesive be able to persist through obstacles to complete assignments with high quality on time and under budget while supporting a culture that makes project team members want to work on future assignments with the Project Manager.
Communication: The ability to convey desired information to leaders peers internal and external customers with efficient professional effective formats across multiple be able to document objectives requirements solutions plans risks budgets problems policies and progress presenting all in such a way that it is easy for anyone to pick up and determine how it aligns with strategy where things stand why the situation exists and the best course of action forward.

Requirements

B.S. in business marketing market research
Strong Analytical skills
Excellent interpersonal skills including one-on-one interactions and presentations to groups.
Experience in developing and implementing marketing strategies conducting market and competitive analyses
Highly developed and demonstrated organizational skills.

Competencies:

Has general understanding of and uses multiple sources to create an intelligence report

Required Experience:

Identify growing markets applications and potential customers across the globe.
Research potential customers and collaborate with others supporting lead gen activities.
Track trends and market information.
Build review manage data using excel Power BI and other system reports.
Actively use the CRM as an engagement and tracking resource. Ensure Company has a full representation of the target markets within the CRM.
Organize the customer data by market/application and applicable Line of Business cross-checks it against our current customers.
Develop a strategic segment plan.
Conduct market research to identify new business development opportunities and trends as well as competitor activity.
Develop and works with Product Marketing to understand customer/application roadmaps.
Identify market and technology trends that are applicable by line of business.
Research areas where the market position could be improved prepare and implement strategic action plans where necessary.
Learn the industry and how we are positioned for success in each growth market.
Present research findings on a regular basis to management and across the departments.
Conduct trainings live and/or over video calls.
Engage market research analysis and presentations to grow business.

Competencies:

Industry Acumen:The ability to learn and understand the larger dynamics driving the growth and profitability of multiple companies around the world in a larger be able to obtain this information from reliable sources and synthesize it into actionable intelligence that informs our Company strategies partnerships and initiatives.
Organization Acumen: The ability to understand team dynamics processes political power relationships and the positive negative implications of human be able to develop consensus build support and find budget for initiatives even in the face of occasional inertia or resistance.
Customer Acumen: The ability to understand and empathize with customer needs priorities criteria and processes. Must be able to translate those needs and criteria into prioritized critical success factors for Company with tactical initiatives/activities for internal owners.
Financial Acumen:The ability to understand how a business makes money and how our products performance and cost impact that be able to create an ROI analysis of Companyas a vendor to show how products fulfillment services and support all add value to a customers bottom line.
Research/Problem Solving/Critical Thinking:The ability to identify a problem proactively and develop a creative solution based on real data that increases the probability of be able to diagnose root causes identify multiple sources of information work within budgets and brainstorm/select alternative solutions.
Project Management: The ability to structure an approach to execute an initiative and organize the necessary resources across functions into a cohesive be able to persist through obstacles to complete assignments with high quality on time and under budget while supporting a culture that makes project team members want to work on future assignments with the Project Manager.
Communication: The ability to convey desired information to leaders peers internal and external customers with efficient professional effective formats across multiple be able to document objectives requirements solutions plans risks budgets problems policies and progress presenting all in such a way that it is easy for anyone to pick up and determine how it aligns with strategy where things stand why the situation exists and the best course of action forward.

Requirements

B.S. in business marketing market research
Strong Analytical skills
Excellent interpersonal skills including one-on-one interactions and presentations to groups.
Experience in developing and implementing marketing strategies conducting market and competitive analyses
Highly developed and demonstrated organizational skills.

Competencies: