Outside Sales Rep

Overview

We are seeking a motivated and compassionate Sales Representative to join our non-medical in-home caregiving team.
This individual will be responsible for building relationships generating referrals and increasing client enrollment for our home care services across Mississippi. The ideal candidate combines strong communication and sales skills with a genuine passion for helping seniors and families find reliable compassionate in-home care.

Primary Responsibilities

Business Development & Relationship Building

• Develop and maintain relationships with referral sources including hospitals senior centers assisted living communities rehabilitation facilities and physician offices.

• Conduct outreach visits and presentations to educate community partners about the agencys non-medical home care services.

• Identify new business opportunities and networks to expand the agencys presence in the community.

• Attend community events health fairs and networking meetings to represent the agency professionally and positively.

Client Acquisition & Sales

• Respond promptly to inquiries from prospective clients and families providing clear information about services pricing and care options.

• Conduct in-home consultations (with or without the RN/care manager) to assess client needs and recommend appropriate service plans.

• Manage the sales pipeline from initial contact through service initiation ensuring all documentation and communication are timely and accurate.

• Achieve monthly and quarterly sales and referral targets established by management.

Marketing & Outreach Support

• Assist in the creation and distribution of marketing materials social media content and promotional campaigns.

• Maintain a detailed database of referral partners and outreach activities.

• Collaborate with leadership to plan and execute community marketing strategies tailored to local demographics.

• Gather feedback from referral partners and clients to improve service delivery and brand reputation.

Internal Collaboration

• Work closely with care coordinators RNs and administrators to ensure smooth onboarding of new clients.

• Provide regular reports on sales activities leads and conversion rates.

• Participate in weekly team meetings and contribute to business development planning.

Qualifications

• Proven experience in sales marketing or business development preferably in home care senior care healthcare or related services.

• Excellent verbal written and interpersonal communication skills.

• Self-motivated organized and able to manage time effectively.

• Comfortable conducting in-person visits and presentations within assigned territory.

• Valid drivers license reliable transportation and willingness to travel locally.

• High school diploma or equivalent required; associate or bachelors degree in marketing healthcare administration or business preferred.

Preferred Skills & Attributes

• Experience working with non-medical home care agencies or Medicaid waiver programs in Mississippi.

• Knowledge of Mississippi Department of Health regulations governing non-medical home care.

• Empathetic service-oriented mindset with the ability to connect authentically with seniors and families.

• Proficiency with CRM systems Microsoft Office and online lead tracking tools.

Performance Metrics

• Number of new client intakes per month.

• Number of new and repeat referral sources.

• Community engagement and event participation.

• Client satisfaction and retention rates.