Social Media & Content Executive

As our Social Media & Content Executive youll be the creative genius behind our online identity actively shaping and executing our content strategy to captivate our audience and strengthen our brand presence. You will be taking the lead in curating our digital presence and fueling the conversation around our international fitness brand. Youll work closely with our Marketing team to capture and develop content that not only engages but also inspires.

ROLES AND RESPONSIBILITIES

• Conceptualise develop & execute objective driven Social Campaigns alongside high-quality visually appealing and engaging Creative Content for the brand across social channels i.e. Facebook Instagram Google TikTok.
• Content deliverables include videos photos animations GIFs TikTok content & other design elements that will be used on online & offline marketing channels.
• Shoot and edit high-quality photos and videos to promote our gym services events and community. Create dynamic content for use across both organic and paid campaigns.
• Produce content which includes video filming video editing photography and content creation.
• Capture photos and videos during corporate events and other communication initiatives.
• Manage production and ensure timelines are met from conceptualisation assets delivery to post-production.
• Monitor and analyse the performance of social media content and campaigns and adjust strategies accordingly to continuously engage and grow our target audience.
• Initiate and manage outreach efforts to establish partnerships with influencers.
• Provide support to the Graphic Designer to create graphics posters and any other marketing collaterals.
• Keep up with the latest industry trends competitor research and best practices related to content creation and distribution. Continuously learn and adapt to changes in the digital landscape to stay competitive and relevant.

REQUIREMENTS

• Minimum of 2-3 years in content creation video production and photography. Fitness industry experience is a plus.
• A Diploma/Bachelors degree in Marketing Mass Communication Media or a related field.
• Strong technical understanding of photography and video production.
• Proficient in photo and video editing (Adobe Creative Suite).
• Ability to think outside the box and create innovative fun and engaging content.
• Strong project management skills & the ability to prioritise tasks in a fast-paced constantly changing environment independently.
• Excellent communication and collaboration skills ability to work effectively with cross-functional teams.
• A plus if you have passion for fitness.