Manager, Mobile Marketing & Channel Expansion

Bethesda, MD - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Description

JOB SUMMARY

The Outbound Channels team is seeking a Manager for Mobile Marketing & Channel Expansion to lead mobile app push notification strategies and explore new messaging channels and capabilities like WhatsApp and RBM. This role involves managing global marketing campaigns optimizing engagement and conversion strategies collaborating with cross-functional teams overseeing technical readiness analyzing performance metrics and supporting budget planning.

CANDIDATE PROFILE

Education and Experience

Required

4-year degree from an accredited university in Marketing Communications or related field

Three or more years of experience in digital marketing with a focus on mobile channels

Strong understanding of mobile app ecosystems push notification platforms and customer engagement strategies.

Proven ability to manage cross-functional projects and influence stakeholders

Excellent analytical communication and project management skills

Preferred

MBA

CORE WORK ACTIVITIES

Lead intake and prioritization of marketing campaigns across global markets in the Marriott digital ecosystem.

Develop and optimize messaging strategy to drive engagement conversion and retention including mobile app push notifications WhatsApp and other channels.

Collaborate with cross-functional teams including Loyalty Digital and Continent Marketing to align push efforts with broader business goals.

Partner with vendors and internal engineering teams to ensure technical readiness and compliance for channel expansion.

Monitor performance metrics and deliver insights to inform ongoing optimization.

Support budget planning and resource allocation for mobile messaging initiatives.

Serve as subject matter expert on mobile marketing trends tools and best practices.

Marriott International is an equal opportunity believe in hiring a diverse workforce and sustaining an inclusive people-first are committed to non-discrimination onanyprotectedbasis such as disability and veteran status or any other basis covered under applicable law.

Required Experience:

Manager

DescriptionJOB SUMMARYThe Outbound Channels team is seeking a Manager for Mobile Marketing & Channel Expansion to lead mobile app push notification strategies and explore new messaging channels and capabilities like WhatsApp and RBM. This role involves managing global marketing campaigns optimizing ...