Director, Field Force Effectiveness, Neuroscience

Please note that this position is based in San Diego CA or Princeton NJ. Acadias hybrid model requires this role to work in our office three days per week on average.

As the Director Field Force Effectiveness for Acadias Neuro-Psych Franchise you will lead the strategy design and execution of initiatives that drive the performance and impact of our field-based this highly visible and cross-functional leadership role youll partner closely with Commercial Marketing Patient Services and Sales leadership to ensure teams are optimally deployed effectively targeted and motivated to deliver exceptional patient outcomes.

Your team will own the processes and analytics that power field deployment targeting incentive compensation and performance reportingensuring that every representative has the right insights structure and rewards to succeed. This includes overseeing territory alignment call planning incentive compensation design and administration and field performance analytics to enhance sales execution patient onboarding and business growth.

This position requires a seasoned leader with deep expertise in biopharmaceutical commercialization a proven ability to translate data into strategy and the leadership acumen to influence at all levels of the organization. Youll play a pivotal role in shaping how Acadia brings life-changing neuro-psychiatric treatments to patients through a field force that is empowered informed and inspired to make a difference.

Primary Responsibilities:

• Lead and administer the field deployment sizing and territory alignment efforts for the Neuro-Psych franchise by partnering with sales marketing patient services and account management leadership to ensure that Acadias field teams are optimally deployed to achieve commercial objectives
• Lead and administer the field targeting and POA call planning/optimization process by working with commercial leadership teams to ensure that our field teams are focused on the right customers with the right contact frequency by leveraging the right promotional to channel with the right discussion topic to ensure our patients have access and receive the best treatment outcomes from our products.
  • Leverage predictive modeling to increase and optimize field force effectiveness customer experiences and other business outcomes.
• Help inform the commercialization plan for potential new assets as well as existing commercial brands particularly as it relates to sales force sizing requirements call plan identification of target customers and overall market opportunity
• Lead the design and the administer of the field incentive compensation contest/award functional area for the US Neuro-Psych field teams by collaborating with internal stakeholder and vendors to ensure that plans are motivating rewarding and are align with business objectives:
  • Lead the evaluation development design and administer IC Plans contests and annual awards for Neuro-Psych field teams along with their field management teams
  • Provide leadership around governance inquiries and approval process for IC plans contests and awards
  • Implement strategies and the administrative processes to ensure accurate performance and bonus/contest payout calculations.
  • Ensure timely communication and documentation to the field teams around IC/contest/award plans IC goals IC performance status reports(scorecards) and the administration processes
  • Collaborate with others on the COBO team and IT on data governance to ensure the consistent performance metric definitions are being utilized and that the necessary data integrations needed for IC are accurate efficient and reliable.
• Working with the CIP team to help lead the US Neuro-Psych field-based performance analysis and reporting capabilities at a sub-national and customer level by working with sales patient services and national account leadership
  • Monitor and assess field and territory execution against key business targets to identify gaps and business opportunities including the assessment of current business situation utilizing key sales performance dashboards and reports to provide insights and make recommendations to on market/ /customer opportunities and field force effectiveness improvements to ensure objectives are met in advancing patient care
  • Work with field and patient service management to assist in analyzing performance facilitating business reviews and examining the execution and effectiveness of POA and field based initiatives
  • Partnering with the CIP group to ensure reporting platforms and metrics/KPIs are aligned to achieve sales objectives and goals
• Provide input and support for the POA and Brand planning process and ensuring key outputs and initiatives affecting the field teams are implanted on time.
• Collaborate with CIP and the IT groups to ensure systems and data infrastructure (data warehouse) along with its governance/process around alignment targeting incentive compensation Veeva CRM syndicated 3-party data and sales force performance reporting capabilities are designed to support the US field force objectives and needs.
• Lead efforts by partnering with sales training to improve the business skills of the field management team and field personnel with the goals of; improved territory management business acumen skills and overall performance

Education/Experience/Skills:

• Requires a Bachelors degree in marketing health care business administration or related field or an equivalent combination of relevant education and experience may be a plus.
• A minimum of 10 years of progressively responsible experience within the pharmaceutical or biotech industry with demonstrated proficiency in biopharmaceutical field incentive compensation field force deployment targeting field force performance analytics.
• Requires at least 3 years of combined experience working in a commercial analytics incentive compensation and/or field operations (ex. deployment targeting etc.) roles supporting field based teams.
• Requires at least 2 years of people management experience

Must possess:

• Proven success in leadership position with the ability to establish a clear vision strategies and initiatives to optimize the effectiveness of field base teams.
• Demonstrated success in optimizing field force effectiveness by leveraging performance metrics and implementing deployment alignment and targeting strategies
• Strong knowledge of incentive compensation plan design and administration
• Previous direct report management experience with the proven ability to establish clear expectations motivate manage performance and to coach others.
• Proven success building strong working relationships with field leadership and other cross functional partners
• Ability to think critically and form a methodical analytic approach to solve business problems
• Knowledgeable in commercial data warehouse concepts industry physician/patient/payer level data VeevaCRM platform and reporting tools (PowerBI and/or similar analytics reporting software).
• Highly proficient with MS Excel and PowerPoint
• Well organized with a proven ability to multitask prioritize delegate and manage shifting strategies/tactics/responsibilities in a dynamic cross-functional teamwork environment.
• Strong interpersonal and cross-functional collaboration skills
• Excellent verbal and written communication skills with the ability to communicate complex concepts and ideas to leadership and the field teams in a easy to understand and relatable terms.
• Ability to challenge the status quo and drive organizational action
• Travel approximately 20%

Physical Requirements:

This role involves regular standing walking sitting and the use of hands for handling or operating equipment. The employee may also need to reach climb balance stoop kneel crouch and maintain visual verbal and auditory communication both in a standard office environment and while working independently from remote locations. Employee must occasionally lift and/or move up to 20 pounds. This position requires the ability to travel independently overnight and/or work after hours as required by travel schedule or business needs.

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Required Experience:

Director