Media Buyer

New Haven, CT - USA

Monthly Salary: Not Disclosed

Posted on: 18-10-2025

Vacancies: 1 Vacancy

Job Summary

Odonnell Company is a full-service marketing and consulting agency with offices in New Haven CT and Atlanta GA. We create strategy-driven campaigns that improve lives across education public health early childhood mental health environment and social equity.

About the Role
Were looking for a strategic detail-oriented Media Planner/Buyer to plan buy and optimize campaigns across traditional (TV radio print OOH) and digital platformsespecially Google Ads. Youll manage budgets analyze performance data and collaborate with internal teams and vendors to deliver measurable meaningful results.

Key Responsibilities

Plan purchase and optimize media across traditional and digital channels (Search Display YouTube Retargeting).
Develop strategic data-driven media plans aligned with client goals KPIs and budgets.
Analyze campaign performance using Google Ads Google Analytics and Looker Studio; present clear insights and recommendations.
Manage vendor relationships negotiations and billing accuracy (using Bionic for workflow and tracking).
Collaborate closely with account and creative teams to ensure alignment and seamless campaign execution.
Stay current on Google Ads updates media innovations and emerging platforms.

Qualifications

2 years of media planning/buying experience (agency experience preferred).
Expertise in Google Marketing Platform tools (Ads Analytics Looker Studio); certification a plus.
Strong grasp of KPIs forecasting and optimization best practices.
Familiarity with tools such as GfK MRI Nielsen IMS or Moat.
Excellent analytical communication and project-management skills.
Bachelors degree in Marketing Advertising Communications or related field.