Digital Marketing Specialist, University Communication and Marketing
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Job Location:
Nashville, IN - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
About the Role
At Lipscomb University our mission is to educate students for lives of purpose service and leadership. Every part of our work including marketing plays a role in opening doors for students to experience that transformation.
The Digital Marketing Specialist will help us extend that mission by connecting prospective students with the opportunities Lipscomb this role you will gain hands-on experience in digital advertising while also contributing to the strategies that drive enrollment and elevate our brand. You will be mentored by experienced colleagues collaborate with creative partners and take ownership of projects that make an immediate impact. This position reports to the Director of Digital Marketing.
This is an opportunity not only to grow your skills but also to advance the mission of a university changing lives every day.
What Youll Do
- Build launch and manage digital advertising campaigns across platforms like Google Ads Meta Ads and other emerging channels
- Monitor performance analyze results and make data-informed adjustments to maximize effectiveness
- Translate data into clear actionable insights through reporting with GA4 ad dashboards and CRM systems
- Work alongside creative teams to produce compelling ad content that resonates with prospective students
- Keep projects on schedule ensuring excellence and accountability in delivery
- Experiment with new tools strategies and audiences to expand Lipscombs reach and impact
What Were Looking For
- 13 years of experience in digital campaign management (agency or in-house)
- Hands-on experience with Google Ads and Meta Ads; familiarity with GA4 Google Tag Manager CRM platforms and Content Management Systems (CMS) is preferred
- Strong organizational skills with the ability to manage multiple priorities
- A proactive mindset eager to solve problems learn quickly and adapt in a fast-paced environment
- Genuine enthusiasm for working within a mission-driven team focused on student outcomes
Why This Role Matters
Every ad campaign is more than just numbers on a dashboard. It is a bridge connecting students with an education that can shape their future. Your work will play a vital role in sharing Lipscombs story expanding our reach and ensuring more students have the opportunity to encounter the life-changing education we provide.
If you meet the requirements above and are passionate about digital marketing driving growth and innovation we encourage you to apply and join us in shaping the future of Lipscomb University.
Required Experience:
IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Lipscomb University is a faith-based, liberal arts college dedicated to challenging students academically, spiritually and as global community citizens.
