Senior Director, Brand Strategy

The Senior Director Brand Strategy will establish and lead brand strategy serving as the connective tissue across account medical and creative teams. The Senior Director Brand Strategy will be responsible for building the strategic foundation of our workshaping brand narratives translating science into compelling platforms and helping our clients bring transformative therapies to market. The Senior Director Brand Strategy will bridge rigorous medical insights with creative ambition ensuring our work changes behavior and delivers impact in the real world.

Job Duties

Role and Responsibilities

• Serve as the lead strategic partner on client accounts guiding positioning messaging and brand expression
• Lead the development of brand strategy across client accounts from early-stage positioning through launch and lifecycle management
• Partner closely with accounts creative and medical teams to ensure strategic alignment and excellence in execution translating complex science into clear motivating brand platforms and campaign strategies
• Collaborate with accounts medical and creative teams to shape briefs that deliver market-shifting creative solutions
• Craft differentiated brand narratives and strategic platforms that align with client objectives and resonate with target audiences including HCPs patients and consumers
• Serve as a trusted strategic advisor to clients guiding them through product launches brand evolutions and market-shaping initiatives
• Drive the strategic narrative through market research developing insights into actionable strategies through messages channels projects and deliverables
• Partner closely with cross-functional department leads in establishing pre-kickoff project plans
• Develop refine and apply brand planning approaches and tools: positioning workshops journey mapping segmentation insights mining and competitive assessments
• Contribute to business development efforts including pitches and proposals as necessary
• Identify opportunities for brand growth and differentiation through proactive strategic thinking
• Foster ongoing collaboration with client teams to mitigate issues and identify new business opportunities
• Ensure cross-functional collaboration among internal departments to drive innovative and client-centered solutions
• Mentor and grow talent building a high-performing team as the function expands
• Establish and evolve best practices frameworks and processes for brand planning within Synchrony

Internal and External Relationships

• Represent the organization in an appropriate manner
• Be a positive force for enhancing the work culture consensus-building and internal communications
• Facilitate communication between team members and clients necessary to maintain strong relationships and effective account management
• Resolve conflict and celebrate success; set clear team priorities; explain client/brand objectives and strategies; define success in terms of the whole team
• Keep senior management apprised of critical client and internal issues concerns and opportunities

Key Competencies

• Effective leadership skills with strong focus on account services strategic pharmaceutical marketing and business processes
• Ability to work seamlessly between big-picture thinking and hands-on execution across multiple clients and accounts
• Strong facilitation skills: workshops co-creation sessions and client presentations
• Collaborative entrepreneurial spirit with a passion for building new capabilities
• Excellent communication skillsable to distill complex data/science into clear compelling stories
• High level of integrity confidentiality and accountability
• Well-defined sense of diplomacy including solid negotiation conflict resolution and people management skills
• Ability to manage outcomes to win-win resolution
• Ability to provide management direction and developmental support to direct reports in preparation for future positions; provide challenging and stretching assignments; push tasks down to empower others; share ownership and visibility
• Demonstrated ability to manage key constituent relationships
• Able to identify key issues; creatively and strategically overcome challenges or obstacles
• Effective attention to detail and a high degree of accuracy
• Sound analytical thinking planning prioritization and execution skills
• Expert communicator both verbally and in writing
• Strong presentation and persuasion skills: Can develop a clear point of view and tell a meaningful story; is effective in a variety of settings and group sizes with clients peers subordinates and management; confidently expresses both data/facts plus more controversial topics; commands attention and can manage group dynamics

Qualifications :

Requirements

• Bachelors degree required in Business Administration Finance Management or a related field
• 10 years of healthcare advertising/communications experience with deep expertise in brand strategy and planning leading AOR HCP and Patient accounts
• Proven track record leading strategy for pharmaceutical/biotech brands across the product lifecycle (pre-launch experience strongly preferred)

Working Conditions

• Ability to travel as needs require including client events and presentations
• Ability to commit to extra and/or nontraditional hours as client needs require

Additional Information :

Synchrony places high value on the well-being of its employees; therefore Synchrony team members are eligible for a comprehensive array of benefits including competitive salaries generous paid time off excellent health insurance family leave and a 401(k) plan with employer matching.

All your information will be kept confidential according to EEO guidelines.

EOE. Synchrony is not able to provide visa sponsorship for this role. 

Remote Work :

Yes

Employment Type :

Full-time