Social Media Specialist
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Job Location:
New York City, NY - USA
Monthly Salary:
USD 2 - 4
Posted on:
18-10-2025
Vacancies:
1 Vacancy
Job Summary
COMPANY SUMMARY
Empire State Realty Trust Inc. (NYSE: ESRT) is a NYC-focused REIT that owns and operates a portfolio of well-leased top of tier modernized amenitized and well-located office retail and multifamily assets. ESRTs flagship Empire State Building the Worlds Most Famous Building features its iconic Observatory ranked the #1 Top Attraction in New York City for the fourth consecutive year in Tripadvisors 2025 Travelers Choice Awards: Best of the Best Things to Do. The Company is a recognized leader in energy efficiency and indoor environmental quality. As of September30 2025 ESRTs portfolio is comprised of approximately 7.8 million rentable square feet of office space 0.8 million rentable square feet of retail space and 743residential units. More information about Empire State Realty Trust can be found at and by following ESRT on Facebook Instagram TikTok X and LinkedIn.
POSITION SUMMARY
The Social Media Specialist will play a pivotal role in ESRTs digital presence through social media storytelling across real estate corporate news and events this role will also oversee the influencer marketing program for the Empire State Building Observatorys social channels. Influencer partnerships should be informed by their ability to drive ticket sales at the observatory. Reporting directly to the Director of Social Media this position is central to ESRTs identity as a NYC-focused REIT and proud owner of the iconic Empire State Building whose newly renovated Observatory Experience welcomes celebrities dignitaries and more than two million tourists each year.
RESPONSIBILITIES
- CONTENT CALENDAR MANAGEMENT:
- Create and manage the content calendar that ensures alignment with brand objectives and marketing goals
- Complete tasks such as asset selection copy edits link creation and the social media posts schedule across all ESRT social channels
- SOCIAL MEDIA CAMPAIGNS:
- Manage the development and execution of social media campaigns that includes real estate content corporate news events leadership appearances and other brand initiatives
- CONTENT PRODUCTION:
- Lead the execution of ESRT content production in partnership with ESRTs leasing team to craft social media content that drives web traffic and supports leasing efforts
- PERFORMANCE REPORTING:
- Prepare monthly quarterly and annual reports on social media engagement for ESRTs channels and ESB Observatory influencer campaigns
- PLATFORM-SPECIFIC CONTENT:
- Create tailored content for ESRTs Instagram and LinkedIn platforms to maximize engagement with brokers tenants and potential investors
- INFLUENCER PROGRAM MANAGEMENT:
- Grow and manage observatory influencer programs that includes outreach annual influencer events and one-off visits.
- Identify vet and coordinate influencer visits that includes ticket requests and logistics.
- Lead contract negotiations and collaboration agreements with influencer teams.
- These visits should have a focus on driving ticket sales to the empire State Building Observatory
- OPERATIONAL UPDATES:
- Edit and maintain accurate hours of operations for the Observatory across platforms such as Google TripAdvisor Twitter and Facebook
- BUDGET MANAGEMENT:
- Manage expenses and the annual budget for influencer monitoring/events to ensure cost-effective return on investment
- ADDITIONAL DUTIES:
- Take on additional responsibilities as directed to support the team and organizational goals
WHAT SUCCESS LOOKS LIKE
- Brand Alignment: Establish clear and consistent brand message across all ESRT social media platforms as well as with influencer visits to the Observatory
- Strategic Content Calendar: Develop a robust content calendar that reflects marketing goals and ensures timely execution
- Engagement Growth: Achieve measurable increases in social media engagement metrics including followers likes shares and overall reach
- Innovative Campaigns: Create social media series that resonate with business partners such as brokers and tenants that drives deeper engagement
- Influencer Relationships: Build and maintain strong relationships with influencers and brand partners that result in successful collaborations and increased visibility
- Accuracy and Credibility: Ensure all public information is accurate maintaining audience trust and brand credibility
- Creative Content: Deliver innovative content that strengthens brand recognition and resonates with the target audience
- Budget Efficiency: Effectively manage the influencer relations and social media budget to maximize ROI and drive sustainable growth
REQUIRED SKILLS / ABILITIES
- Detail-oriented and results-driven with the ability to work in a fast-paced environment
- Ability to handle multiple tasks simultaneously
- Strong written and verbal communication skills
- Ability to interact with all levels of personnel
EDUCATION & EXPERIENCE
- 2-4 years of experience in social media & digital marketing
- Familiarity with key social platforms such as Facebook Twitter Instagram Pinterest YouTube Reddit LinkedIn and TikTok is required
- Bachelors degree in related field
PHYSICAL REQUIREMENTS
- Prolonged periods of sitting at a desk and working on a computer
- Must be able to lift up to 15 pounds at times
WHAT YOU CAN EXPECT
- At ESRT like our tenants our employees come from everywhere. We foster a collaborative work environment that captures top talent and cultivates the best ideas. As a Great Place to Work Certified employer we are committed to maintaining our positive work culture where employees are engaged and can grow and addition ESRT employees embody our Company Culture & Success Factors -
- Adaptable you are a self-starter whos able to quickly digest and execute new processes to work both collaboratively and independently
- Dynamic you are solutions-oriented aim to improve processes and implement efficiency and offer insightful feedback to improve ESRT
- Dependable you take a strong sense of ownership and accountability over your work
- Passionate you keep up with industry trends and are excited about the potential to propel the industry forward with a roll-up-your-sleeves attitude
- Curious you consistently look for new ways to work smarter not just harder
- Ethical you treat others with respect act with integrity in how you perform your work and embrace our collaborative culture
- Positive you possess a service-oriented attitude with excellent follow through
BENEFITS
- Competitive base salary and bonus
- Health/Dental/Vision insurance
- Company sponsored Life AD&D STD (with Salary Continuation) and LTD Insurance
- Voluntary Enhanced LTD Program
- Voluntary Hospital Accident and Cancer Programs
- 401(k) with 100% match up to 5%
- Paid parental leave
- Pre-tax transit accounts
- Employee Assistance Program for emotional financial and legal support
WELL-BEING
- Generous paid time off
- Flex remote work time
- Flex Summer Fridays
- Employee engagement programs
- Volunteer time off
- Continuing education
- Complimentary Empire State Building Observatory access
- Complimentary gym membership and other wellness benefits
- Employee Discount Programs
$65000 - $75000 a year
Salary is based on several factors including but not limited to education work experience job location size of property where applicable and/or addition to your base salary ESRT provides discretionary annual bonuses.
ESRT is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because they drive curiosity innovation and the success of our business. We do not discriminate based on race religion color creed national origin sex sexual orientation gender identity or expression reproductive choices age marital status veteran status disability status pregnancy parental status caregiver status genetic information political affiliation or any other status protected by the laws or regulations in the locations where we operate. This policy applies to all aspects of employment including hiring promotion demotion compensation training working conditions transfer job assignments benefits layoff and termination. Reasonable accommodations that do not create an undue hardship for the Company are available for applicants and employees with disabilities or sincerely held religious beliefs.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
IC
Key Skills
- Marketing
- Photography
- Facebook Advertising
- Hootsuite
- Social Listening
- SEO
- Web Design
- Adobe Photoshop
- Social Media Management
- Copywriting
- Wordpress
- Writing Skills
About Company
Discover modern office spaces at the Empire State Building, featuring top-tier amenities and energy efficiency that attract top tenants from diverse industries.
