VP, Media (Planning & Client Leadership)

As the Vice President of Media you are an experienced strategic and forward-thinking leader responsible for overseeing the media department at our this executive-level role you will guide the development and execution of integrated media strategies across all channels; including digital traditional programmatic and social to deliver innovative data-driven solutions that drive client growth.

The ideal candidate combines strategic vision operational excellence and deep media expertise. You will collaborate closely with clients and internal teams to deliver measurable results mentor a growing media team and play a key role in shaping the future of the agencys media capabilities

You Will:

• Lead the development of omnichannel media strategies that align with client objectives leveraging data research and audience insights.
• Manage mentor and inspire the media team fostering strong performance career development and cross-functional collaboration.
• Serve as a senior strategic partner for key clients contributing to high-level planning presentations and business reviews.
• Stay ahead of media and advertising trends identifying opportunities to incorporate emerging technologies platforms and tools.
• Collaborate closely with creative strategy analytics and account teams to ensure seamless integration of media into holistic campaigns.
• Oversee campaign measurement attribution and optimization to ensure KPIs are met and media investments deliver strong ROI.
• Support agency growth through participation in new business efforts including pitch strategy media plan development and client presentations.
• Build and maintain strong relationships with media vendors platforms and technology partners to drive innovation and value for clients.

You Have:

• 10 years of media experience in an agency or similar environment with at least 35 years in a senior leadership role
• Proven expertise across paid media channels: digital programmatic social search and traditional (TV radio OOH)
• Strong understanding of media analytics attribution models and martech tools (Google Analytics DSPs DMPs etc.)
• Exceptional leadership communication and interpersonal skills
• Strong business acumen and a track record of strategic thinking and innovation
• Experience leading and scaling teams including hiring and organizational design
• Comfortable presenting to C-suite clients and leading large engagements
• Bachelors degree in marketing advertising communications or related field (Masters a plus)

Nice to Have:

• Experience working in the recruitment industry
• Involvement in media-related thought leadership panels or industry organizations
• Hands-on familiarity with performance media and ecommerce platforms

What We Offer:

• Global maternity and parental leave
• Competitive benefits packages
• Vacation compassionate leave wellness days and flex days
• Access to online services for families and new parents
• Early Dismissal Fridays (off at 3:00 PM local time every Friday)
• 12 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts

The Talent Team at Critical Mass is focused on ensuring we provide the best training onboarding and employee experience possible! Our new hires & employees are the future of our organization and we want to set you up for long-term an effort to do so we expect our team to work from an office a minimum of 3 days a week.

Critical Mass is an equal opportunity employer.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs and. We will not use apps such as Facebook Messenger WhatsApp or Google Hangouts for communicating with you. We will never ask you to send us money technology or anything else to work for our company. If you believe you are the victim of a scam please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: Canada based: U.K. based: Costa Rica based: Experience:

Exec