Growth Marketing Manager (SEO)

About the CookUnity Growth Team

The Growth Marketing Team leads the companys efforts to acquire new eaters across a variety of channels. This is more than the ambition of expanding audiences increasing traffic and conversion rate whilst keeping CAC low. CookUnity has an incredible chef-driven story to telland a mind-blowing must-taste product to introduce to the world. And because of this the skys the limit in crafting an alluring proposition and leveraging magnetic content. We have an incredible mission as a marketing team to not simply shake up the known Weekly Meal Plans and On-Demand Food Delivery categories but usher in a new era of the chef-centric marketplace.

The role:

As an SEO Manager you will be responsible for developing and executing comprehensive SEO strategies that drive traffic user engagement and conversions across our web and mobile properties. You will manage all aspects of SEO including technical on-page and off-page optimization as well as leading our content strategy.

You will also lead App Store Optimization (ASO) efforts to maximize visibility and downloads of our mobile app across both the Apple App Store and Google Play Store. You will collaborate cross-functionally with multiple teams to ensure alignment and synergy in our efforts to achieve business goals.

Responsibilities:

• Lead Technical SEO On-Page SEO Off-Page SEO and Content SEO: Develop and execute strategies for each aspect of SEO to maximize organic traffic and search visibility.
• Lead Content Marketing Strategy: Drive the content strategy for our blog and website including the creation of content calendars ideation content development and publishing.
• Content Management: Lead and mentor content writers both in-house and freelancers to produce high-quality search-optimized content that aligns with our brand voice and drives user engagement.
• SEO Performance Monitoring and Reporting: Use analytics tools to monitor performance identify issues and make data-driven decisions to optimize SEO strategies.
• App Store Optimization (ASO): Develop and implement ASO strategies to maximize the visibility and downloads of our mobile app including optimizing app titles descriptions keywords and visual assets.
• Manage SEO Agency: Oversee the day-to-day activities and performance of the external SEO agency ensuring deliverables and results align with the companys goals.
• Cross-Functional Collaboration:
  • Work closely with the Brand Marketing team to optimize organic social media and YouTube content to support SEO efforts and maximize visibility.
  • Partner with the Engineering team and the SEO agency to ensure technical SEO projects such as site audits page speed optimization and schema markup implementation are executed effectively.
  • Manage cross-functional collaborations with the Product team to design and develop SEO-focused landing pages and improve website architecture.
• Competitor Analysis: Regularly analyze competitor websites and strategies to identify gaps and opportunities to improve our SEO positioning.
• SEO & ASO Best Practices and Trends: Stay up-to-date with the latest SEO and ASO trends algorithm updates and industry best practices and implement changes to ensure the company remains competitive.

Qualifications:

• Experience: At least 5 years of experience in SEO with a proven track record of delivering results.
• Management: At least 3 years of experience in a managerial role leading SEO strategies and managing SEO teams or agencies.
• Technical Expertise: Minimum of 5 years of hands-on experience with technical SEO including crawlability indexability site architecture page speed and performance mobile-friendliness schema markups XML sitemaps and more.
• Content Management: At least 2 years of experience managing content writers and leading content strategy and development.
• Analytical Skills: Strong analytical and problem-solving skills with experience using SEO tools such as Google Analytics Google Search Console Ahrefs SEMRush Moz Screaming Frog etc.
• Cross-Functional Experience: Proven ability to work collaboratively with Marketing Product and Engineering teams to drive successful SEO initiatives.
• Project Management: Strong project management skills with experience in managing multiple projects simultaneously.
• Communication: Excellent written and verbal communication skills with the ability to clearly communicate SEO strategies and results to stakeholders at all levels.
• Education: Bachelors degree in Marketing Business Communications or a related field. A Masters degree or additional certifications (e.g. Google Analytics SEO certifications) is a plus.
  Additional Qualifications**:** Experience in ecommerce DTC or a high-growth startup environment is highly desirable.

Benefits:

• Get paid in USD.
• Work remotely: design the life that you want
• Enjoy 15 days of vacation each year from the start date
• 16 fully paid Argentinean holidays
• Healthcare Benefit: Monthly stipend to use in your preferred healthcare provider
• 5- year Sabbatical: After 5 years with CookUnity you get a 4-week paid sabbatical
• Paid Family leave
• Compassionate Leave: 3-5 days each time the need arises
• Customize the benefits that suit your needs! Access a range of perks tailored to you including learning opportunities wellness memberships delivery apps and more through our comprehensive benefit platform
• Personalized English coach