Manager, Digital Marketing (UK)

About the Role

Future Classic is looking for a creative and data-savvy digital marketer to lead marketing strategy and campaign execution for our artists and releases in the UK and Europe. Youll work directly with artists and their management to shape and deliver impactful global campaigns that feel locally resonant with a strong emphasis on fan building and moment making.

Key Responsibilities

Marketing Strategy & Execution

• Ideate and execute effective digital marketing campaigns
• Adapt global marketing strategies and timelines to the UK/EU market identifying cultural moments and creative tactics that align with artist and campaign objectives
• Lead local marketing execution for global priority projects including tour marketing experiential moments and fan activations
• Own influencer and creator marketing initiatives - from direct outreach to agency coordination - tailored to niche scenes and communities
• Drive social media content strategies that amplify artist narratives and campaign moments

Account & Partner Management

• Be the primary day-to-day point of contact for artists and their management
• Manage marketing budgets and project funding for label releases
  Coordinate DSP pitching and digital supply with distribution and retail partners
• Maintain strong working relationships with internal stakeholders and external partners (publicists pluggers creative collaborators etc.)

CRM & Fan Funnel Strategy

• Implement CRM growth tactics including pre-save newsletter SMS and audience segmentation
• Collaborate with global team on fan funnel strategy lead capture initiatives and engagement automations across tools like Laylo Mailchimp etc.

Paid Media & Promotion

• Collaborate with internal teams and external vendors to brief and manage paid media campaigns (TikTok Meta YouTube programmatic etc.)
• Use fan and consumption data to optimize spend across acquisition and engagement goals

Data & Analysis

• Track and interpret campaign performance using tools like Chartmetric DSP portals Meta Business Suite and Trendpop
• Identify audience consumption and creator trends to inform rollout strategy and creative direction
• Translate data into clear insights and next-step actions for artists managers and internal stakeholders

About You

• 24 years experience in music youth culture marketing digital strategy or entertainment
• Deep knowledge of DSP ecosystems social platforms (TikTok Instagram YouTube) and music release workflows
• Comfortable briefing and analyzing campaigns across paid media influencer and CRM channels
• Familiarity with analytics and audience insight tools (Chartmetric Soundcharts TikTok Creator Tools Meta dashboards etc.)
• Strong organisational and project management skills able to keep complex multi-stakeholder campaigns on track
• A deep authentic love for music and familiarity with the artists subcultures and scenes that surround Future Classic
• Comfortable working flexible hours to support global rollouts and live moments