Audience Development Manager

Western Digital is seeking a dynamic and experienced Audience Development Manager to lead the strategic development and execution of creative marketing initiatives that enhance and expand our global marketing channels. This role will oversee the end-to-end management of marketing projects ensuring alignment with Western Digitals brand vision business objectives and global market demands.

ESSENTIAL DUTIES AND RESPONSIBILITIES 

• Creative Strategy Development: Collaborate with cross-functional teams to develop innovative creative strategies that strengthen Western Digitals brand presence across global markets including digital print and multimedia channels.
• Project Management: Lead the planning execution and delivery of marketing projects ensuring timely completion within budget and scope. Manage project timelines resources and stakeholder expectations.
• Global Channel Support: Drive the creation and adaptation of marketing assets to support diverse global marketing channels including social media websites campaigns and partner collaborations.
• Team Collaboration: Work closely with internal creative teams external agencies and global marketing teams to ensure cohesive messaging and high-quality deliverables that resonate with diverse audiences.
• Performance Optimization: Monitor and analyze the performance of marketing initiatives leveraging data to optimize campaigns and improve ROI across global regions.
• Vendor and Stakeholder Management: Coordinate with external vendors agencies and internal stakeholders to ensure seamless execution of creative projects and alignment with brand guidelines.
• Innovation and Trends: Stay ahead of industry trends emerging technologies and cultural nuances to inform creative strategies and ensure Western Digital remains competitive in global markets.

Qualifications :

REQUIRED

• Bachelors degree in Marketing Communications Business or a related field; Masters degree preferred.
• 5 years of experience in creative development project management or marketing with a focus on global markets.
• Proven track record of managing complex multi-channel marketing projects from concept to completion.
• Strong understanding of global marketing trends cultural sensitivities and channel-specific strategies.

SKILLS

• Exceptional organizational and leadership skills with the ability to manage multiple projects and stakeholders simultaneously.
• Proficiency in project management tools (Jira) and creative software (Adobe Creative Suite Figma etc).
• Excellent communication and interpersonal skills with the ability to collaborate across diverse teams and cultures.
• Data-driven mindset with experience in analyzing campaign performance and optimizing creative strategies.

Additional Information :

Western Digital is committed to providing equal opportunities to all applicants and employees and will not discriminate against any applicant or employee based on their race color ancestry religion (including religious dress and grooming standards) sex (including pregnancy childbirth or related medical conditions breastfeeding or related medical conditions) gender (including a persons gender identity gender expression and gender-related appearance and behavior whether or not stereotypically associated with the persons assigned sex at birth) age national origin sexual orientation medical condition marital status (including domestic partnership status) physical disability mental disability medical condition genetic information protected medical and family care leave Civil Air Patrol status military and veteran status or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the Know Your Rights: Workplace Discrimination is Illegal poster. Our pay transparency policy is available here.

Western Digital thrives on the power and potential of diversity. As a global company we believe the most effective way to embrace the diversity of our customers and communities is to mirror it from within. We believe the fusion of various perspectives results in the best outcomes for our employees our company our customers and the world around us. We are committed to an inclusive environment where every individual can thrive through a sense of belonging respect and contribution.

Western Digital is committed to offering opportunities to applicants with disabilities and ensuring all candidates can successfully navigate our careers website and our hiring process. Please contact us at to advise us of your accommodation your email please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Based on our experience we anticipate that the application deadline will be 1/16/2026 (3 months from posting) although we reserve the right to close the application process sooner if we hire an applicant for this position before the application deadline. If we are not able to hire someone from this role before the application deadline we will update this posting with a new anticipated application deadline.

Compensation & Benefits Details

• An employees pay position within the salary range may be based on several factors including but not limited to (1) relevant education; qualifications; certifications; and experience; (2) skills ability knowledge of the job; (3) performance contribution and results; (4) geographic location; (5) shift; (6) internal and external equity; and (7) business and organizational needs.
• The salary range is what we believe to be the range of possible compensation for this role at the time of this posting.  We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in California Colorado New York or remote jobs that can be performed in California Colorado and New York.  This range may be modified in the future.
• If your position is non-exempt you are eligible for overtime pay pursuant to company policy and applicable laws.  You may also be eligible for shift differential pay depending on the shift to which you are assigned.

• You will be eligible to be considered for bonuses under either Western Digitals Short Term Incentive Plan (STI Plan) or the Sales Incentive Plan (SIP) which provides incentive awards based on Company and individual performance depending on your role and your performance. You may be eligible to participate in our annual Long-Term Incentive (LTI) program which consists of restricted stock units (RSUs) or cash equivalents pursuant to the terms of the LTI plan. Please note that not all roles are eligible to participate in the LTI program and not all roles are eligible for equity under the LTI plan. RSU awards are also available to eligible new hires subject to Western Digitals Standard Terms and Conditions for Restricted Stock Unit Awards.

• We offer a comprehensive package of benefits including paid vacation time; paid sick leave; medical/dental/vision insurance; life accident and disability insurance; tax-advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs such as supplemental life and AD&D legal plan pet insurance critical illness accident and hospital indemnity; tuition reimbursement; transit; the Applause Program; employee stock purchase plan; and the Western Digital Savings 401(k) Plan.
• Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole discretion unless and until paid and may be modified at the Companys sole discretion consistent with the law.

Notice To Candidates: Please be aware that Western Digital and its subsidiaries will never request payment as a condition for applying for a position or receiving an offer of employment. Should you encounter any such requests please report it immediately to Western Digital Ethics Helpline or email .

Remote Work :

No

Employment Type :

Full-time