Consumer Insights Manager
Share
Job Location:
San Jose, CA - USA
Yearly Salary:
$ 88000 - 160000
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S. Canada and Mexico and weve set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love enable content publishers to build and monetize large audiences and provide advertisers unique capabilities to engage consumers.
From your first day at Roku youll make a valuable - and valued - contribution. Were a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the team
At Roku we take pride in being a data-driven company that listens to our users. The Consumer Insights team represents the voice of the consumer translating attitudes behaviors sentiment and feedback into actionable insights that guide product experience and marketing decisions. As part of this team youll join a highly collaborative curious and action-oriented group of strategic problem-solvers passionate about understanding the what and the why that drive consumer behavior and turning those insights into clear measurable impact across the business.
About the role
Roku is looking for a dynamic Consumer Insights Manager to join the Global Consumer Insights this highly collaborative cross-functional role this person will engage with various stakeholders to lead quantitative and qualitative research initiatives that inform consumer-centric product and marketing decisions critical to Rokus growth.
For California Only - The estimated annual salary for this position is between $88000 - $160000 annually. Compensation packages are based on factors unique to each candidate including but not limited to skill set certifications and specific geographical location. This role is eligible for health insurance equity awards life insurance disability benefits parental leave wellness benefits and paid time off.
What youll be doing
- Proactively collaborating with product management marketing business development and product development to understand business needs and deliver actionable insights that inform business decisions.
- Designing and managing all phases of quantitative and qualitative research initiatives across the entire lifecycle (concept development feature refinement go-to-market launch and post-launch) in the US and international markets.
- Leading research initiatives to inform the needs and pain points of Roku and competitive platform users.
- Creating and socializing insightful reports and presentations with meaningful narratives and actionable recommendations to various teams and levels across the organization.
- Evaluating new business opportunities and providing a strategic perspective.
- Leveraging traditional research methodologies and incorporating innovative research techniques to address business needs.
- Identifying actionable research needs that inform consumer-centric business decisions.
- Partnering with various cross-functional business teams to represent the voice of the consumer.
- Understanding and incorporating industry data that is available through secondary sources.
- Identifying and onboarding new vendors and managing existing ones.
Were excited if you have
- 8 years of primary research experience.
- Bachelors Degree or Masters Degree in related fields such as Consumer Research Psychology Sociology Anthropology Marketing Consumer Behavior and Market Research.
- Strong analytical problem-solving skills with a solid understanding of traditional and emerging qualitative and quantitative research methodologies.
- Outstanding writing and presentation skills as well as the ability to persuade inspire and motivate others.
- Strong project management skills with the ability to define plan and execute initiatives across a wide range of product areas.
- Passion for deeply understanding the consumer and translating those truths into meaningful business opportunities.
- Ability to synthesize multiple sources of information into meaningful conclusions and recommendations.
- High attention to detail without sacrificing a broad strategic perspective.
- Proven success in a fast-paced collaborative results-oriented environment managing multiple projects in a timely manner.
- Ability to navigate through ambiguity challenge assumptions and proactively identify new opportunities.
- Prior experience in consumer electronics streaming and/or international markets is a plus.
#LI-SR2
Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical dental and vision) life accident disability commuter and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. Its important to note that not every benefit is available in all locations or for every role. For details specific to your location please consult with your recruiter.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the companys success rather than their own. We try to surround ourselves with people who are great at their jobs who are easy to work with and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. Were independent thinkers with big ideas who act boldly move fast and accomplish extraordinary things through collaboration and short at Roku youll be part of a company thats changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers which itself is a two-part idea. We come up with the solution but the solution isnt real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation one that has served us well since 2002.
To learn more about Roku our global footprint and how weve grown visit providing your information you acknowledge that you want Roku to contact you about job roles that you have read Rokus Applicant Privacy Notice and understand that Roku will use your information as described in that notice. If you do not wish to receive any communications from Roku regarding this role or similar roles in the future you may unsubscribe here at any time.
Required Experience:
Manager
Key Skills
- Restaurant Experience
- Customer Service
- Employee Evaluation
- Management Experience
- Math
- Employment & Labor Law
- Sanitation
- Leadership Experience
- P&L Management
- Mentoring
- Supervising Experience
- Restaurant Management
