Specialist, Market Research
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Job Location:
Columbia, IN - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Summary
Conducts primary/secondary market research performs thorough statistical analysis of research data. Provides information in concise/well-written reports to assist in strategic/marketing plan. Manages major marketing/sales projects makes recommendations on product enhancement/performance market demographics new market potential sales predictions/goals. Prepares/analyzes statistical comparisons of industries/companies makes recommendations to product line.
Description
40% Manages major marketing/sales projects. Projects may include promotional campaigns conferences and/or strategic planning. Develops/conducts primary market research related to competitors industry analysis customer analysis market trends portfolio analysis product development and other related topics. Builds and maintains strong relationships with external companies and vendors. Responsible for ensuring all activities align within the strategic plan timeline and budget.30% Analyzes primary and secondary market research data and provides concise well-written reports to members of management. Examines statistical data to forecast future market trends. Analyzes potential new market segments and competitors market demographics.20% Provides primary input to the divisions strategic plan and marketing plan. Makes recommendations on product development/enhancement distribution channel strategies and positioning against competitors.10% Analyzes customer satisfaction/dissatisfaction with products and processes which may include pre and post campaign or conference feedback. Leads the marketing and sales team into focused goals and projects and develops annual marketing Education: BachelorsRequired Work Experience: 3 years market research and analysis and strategic Skills and Abilities: Strong knowledge of primary and secondary research techniques. Strong knowledge of marketing principles and techniques. Strong project planning and analytical/critical thinking skills. Excellent verbal and written communication skills. Ability to handle confidential or sensitive information with discretion. Demonstrated proficiency in spelling punctuation grammar Software and Other Tools: Microsoft Education: Bachelors degree- Business AdministrationWork Environment: Typical office environment. Work may involve travel.Equal Employment Opportunity Statement
BlueCross BlueShield of South Carolina and our subsidiary companies maintain a continuing policy of nondiscrimination in employment to promote employment opportunities for persons regardless of age race color national origin sex religion veteran status disability weight sexual orientation gender identity genetic information or any other legally protected status. Additionally as a federal contractor the company maintains affirmative action programs to promote employment opportunities for individuals with disabilitiesand protected veterans. It is our policy to provide equal opportunities in all phases of the employment process and to comply with applicable federal state and local laws and regulations.
We are committed to working with and providing reasonable accommodations to individuals with disabilities pregnant individuals individuals with pregnancy-related conditions and individuals needing accommodations for sincerely held religious beliefs provided that those accommodations do not impose an undue hardship on the Company.
If you need special assistance or an accommodation while seeking employment please email or call ext. 47480 with the nature of your request. We will make a determination regarding your request for reasonable accommodation on a case-by-case basis.
We participate in E-Verify and comply with the Pay Transparency Nondiscrimination Provision. We are an Equal Opportunity Employer. Heres moreinformation.
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Required Experience:
IC
Key Skills
- Qualtrics
- Quantitative Research
- Spss
- Data Collection
- Microsoft Powerpoint
- Research Experience
- Survey Design
- Qualitative Research
- Market Research
- Merchandising
- Customer relationship management
- Data Analysis Skills
About Company
You can’t reach new heights of performance unless you’re willing to invest in others. That people-first mantra has been our guiding light since we started in the Medicare business in 1965. Headquartered in Columbia, S.C., and with offices in Augusta, Ga.; Birmingham, Ala.; Camden, S.C ... View more
