Assistant Manager, OnStar Future Brand Strategy
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Job Location:
Warren, OH - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Job Description
The Assistant Manager OnStar Future Brand Strategy will play a pivotal role in shaping and executing the brand vision positioning and go-to-market strategies for GMs Super Cruise and OnStar brand. This role supports the development of integrated advertising campaigns and brand communications that strengthen brand equity drive awareness and fuel customer consideration.
This individual will collaborate cross-functionally to deliver compelling brand storytelling across all consumer touchpoints ensuring alignment with business objectives customer insights and creative excellence standards.
Key Responsibilities
- Brand Strategy & Positioning
- Support the development and refinement of brand positioning architecture and messaging frameworks for Super Cruise and OnStar.
- Monitor market trends competitive landscape and consumer insights to inform strategic planning and identify growth opportunities.
- Contribute to long-term brand health strategies ensuring alignment with corporate priorities and business objectives.
- Advertising & Campaign Development
- Assist in the creation and execution of integrated advertising campaigns (broadcast digital social experiential influencer and retail).
- Collaborate with internal creative media and analytics teams as well as external agencies to deliver breakthrough on-brand work.
- Manage campaign timelines budgets and deliverables to ensure on-time and on-budget execution.
- Cross-Functional Collaboration
- Partner with product marketing communications media PR and customer experience teams to drive consistency in brand expression across all touchpoints.
- Align stakeholders on strategic briefs creative direction and campaign performance results.
- Serve as a brand advocate ensuring all marketing materials adhere to brand guidelines and tone.
- Measurement & Optimization
- Track campaign performance and brand health metrics providing regular reporting and insights.
- Support the development of testing plans to optimize creative and messaging effectiveness.
- Share learnings and best practices to continuously improve marketing impact.
Qualifications
- Bachelors degree.
- 46 years of experience in brand management advertising or marketing preferably within automotive technology or consumer brands.
- Strong understanding of brand strategy marketing communications and integrated campaign development.
- Experience working with creative and media agencies on large-scale brand campaigns.
- Excellent organizational and project management skills with attention to detail.
- Strong communication collaboration and presentation abilities.
Key Competencies
- Strategic thinker with a passion for brand building
- Strong creative sensibility and marketing acumen
- Collaborative and proactive team player
- Results-driven with an analytical mindset
- Ability to thrive in a fast-paced matrixed environment
About GM
Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.
Benefits Overview
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Non-Discrimination and Equal Employment Opportunities (U.S.)
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All employment decisions are made on a non-discriminatory basis without regard to sex race color national origin citizenship status religion age disability pregnancy or maternity status sexual orientation gender identity status as a veteran or protected veteran or any other similarly protected status in accordance with federal state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required where applicable to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more visit How we Hire.
Accommodations
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Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
GM is home to Chevrolet, Buick, GMC & Cadillac and has been leading the auto industry for over a century. See how we create a vehicle for every drive.
