Editor & Copywriter, Global High-Net-Worth

Boston, NH - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Global High-Net-Worth (HNW) is a leader in the HNW and ultra HNW insurance market with capacity to write insurance on residents in over 150 countries. For 20 years we have delivered value through innovation and provided superior service to our customers by partnering with our third-party distributors. Identified as one of the key pillars for Manulifes Asia segment Global HNW has been given a mandate to expand into new markets and rapidly grow sales.

This position is for a senior marketing professional responsible for bringing our well-known life insurance brand to life using compelling and effective messaging deployed consistently and appropriately through our various marketing channels to amplify our marketing reach and optimize sales objectives. This person will work cross-functionally with global teams especially the Asia RO to ensure a strong brand voice on internal and external communications for Manulife Bermuda Hong Kong and Singapore in alignment with greater business objectives.

The Global HNW Marketing Team owns the strategy and execution for product launches distributor (BtoB) communications sales enablement inforce communications marketing collateral as well as owns the Global HNW distributor website and private LinkedIn channel. The Global HNW Marketing team is part of a larger marketing organization including brand human centered design analytics integrated production and a third-party creative agency Oliver. The teams work closely together to tell the Global HNW narrative create connected distributor experiences and demonstrate the business value of marketing.

Editorial & copywriting responsibilities:

Researching writing and editing: (100%)

Maintain a deep understanding of the life insurance industry and its key drivers

Leverage research and data to develop or bolster written work

Write compelling copy across a wide variety of assignments both short-form and long-form

Work across the Global HNW businesses to develop clear creative messaging that aligns with greater strategic goals

Establish and regulate a consistent writing style with firm editorial guidelines developing the Global HNW Style Guide

Edit highly technical life insurance marketing copy product guides communications etc.

Recognize and uphold Global HNWs brand voice in all written communications

Leverage technology including AI and software platforms to collaborate write and publish work

Work closely with business leadership to capture their voices POVs and ideas and ensure our work is reflective of their visions

Collaborate with legal compliance design production and analytics to complete assignments

Develop strong working relationships with product and distribution teams and additional internal business partners supporting those areas of work including PR thought leadership and internal communications

Maintain a level of professionalism consistent with one of the worlds most-respected life insurance brands

Decision authorities:

Strongly influencing the direction and execution of external-facing communications

Strategic Consultation:

Develop relationships with internal (distribution product investment professionals other Global HNW segments) and external (distribution financial healthcare etc.) partners and service providers to deliver effective integrated marketing communications to meet the needs of all stakeholders

Help advise the best marketing strategy for optimal results efficiency and cost

Familiar with all creative/marketing projects to leverage and scale where applicable

Utilizes marketing trends and training to provide best service

Maintain a level of professionalism consistent with one of the worlds most respected life insurance brands

Team collaboration:

Share best practices and recent work

Staying current with competitors and trends within the global life insurance industry

Stay up to date with marketing trends

Qualifications:

Minimum of a BS/BA in marketing communications or related field plus 5-10 years business-related experience

Proven track record in successfully implementing communications and marketing strategies delivering to deadline and meeting budget requirements

Demonstrated ability to successfully manage outside agencies

Strong knowledgeable of the life insurance and financial services insurance industry

Ability to work independently often facing conflicting and overlapping demands

Excellent time and project management skills

Solid written and verbal communication skills

When you join our team:

Well empower you to learn and grow the career you want.
Well recognize and support you in a flexible environment where well-being and inclusion are more than just words.
As part of our global team well support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer

At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .

Referenced Salary Location

Boston Massachusetts

Working Arrangement

Hybrid

Salary range is expected to be between

$90225.00 USD - $162405.00 USD

If you are applying for this role outside of the primary location please contact for the salary range for your location. The actual salary will vary depending on local market conditions geography and relevant job-related factors such as knowledge skills qualifications experience and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife/John Hancock offers eligible employees a wide array of customizable benefits including health dental mental health vision short- and long-term disability life and AD&D insurance coverage adoption/surrogacy and wellness benefits and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays 3 personal days 150 hours of vacation and 40 hours of sick time (or more where required by law) each year and we offer the full range of statutory leaves of absence.

Know Your Rights I Family & Medical Leave I Employee Polygraph Protection I Right to Work I E-Verify I Pay Transparency

Company: John Hancock Life Insurance Company (U.S.A.)

Required Experience:

Exec