Marketing Data Scientist

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We are seeking a highly skilled and inquisitive Marketing Data Scientist to join our North American Marketing Data Science team. This role will be pivotal in advancing our in-house capabilities in Marketing Mix Modeling (MMM) experimentation and multi-touch attribution (MTA). The ideal candidate will have hands-on experience with open-source MMM tools causal inference and A/B testing frameworks and will be passionate about translating complex data into actionable insights that drive smarter media investment customer engagement and marketing optimization.

Key Responsibilities

• Consults on analytical solutions to understand analyze and synthesize business requirements enabling high-quality fact-based decisions that drive better marketing outcomes and support strategic initiatives.
• Lead the development and implementation of in-house MMM solutions using open-source packages (e.g. Robyn Meridian LightweightMMM PyMC).
• Designs develops and implements innovative analytical solutions including MMM MTA and causal inference frameworks.
• Design and execute robust experimentation frameworks including A/B testing uplift modeling and causal inference to evaluate marketing effectiveness.
• Provides expert guidance on the configuration functionality and usability of data management analytics and visualization technologies.
• Supports the development of strategy and roadmap for data quality modeling reporting and advanced decision support tools and develop scalable reproducible analytical pipelines for marketing analytics.
• Builds and maintains effective relationships with internal and external stakeholders to align analytics with business goals.
• Structures and assembles multi-dimensional data sets across various granularities (e.g. customer product transaction media).
• Integrates data from multiple sources to enhance analysis streamline reporting and improve marketing performance measurement.
• Documents and maintains operational procedures related to analytical and reporting processes.

Qualifications

Education & Experience

• Typically 46 years of experience in marketing analytics data science or econometrics with a post-secondary degree in a quantitative field (e.g. Statistics Economics Data Science Computer Science Marketing Analytics).
  

Technical Skills

• Strong hands-on experience with open-source MMM tools (e.g. Robyn LightweightMMM PyMC Prophet).
• Proficiency in Python and SQL; familiarity with R is a plus.
• Solid understanding of MTA attribution modeling causal inference design of experimentation
• Experience with cloud-based data platforms (e.g. AWS GCP DataIku).
• Skilled in data visualization tools (e.g. PowerBI Looker Tableau).
  

Core Competencies

• Strong analytical and problem-solving skills with a data-driven mindset.
• Excellent communication skills with the ability to influence and collaborate across teams.
• Ability to work independently on complex analytical tasks and deliver high-impact insights.
  

Nice to Have

• Familiarity with traditional and digital media data sources (e.g. Kantar Nielsen Google Ads Meta).
• Experience building custom MMM models from scratch and validating them through experimentation.
• Knowledge of Bayesian modeling and probabilistic programming.

Salary:

Pay Type:

The above represents BMO Financial Groups pay range and type.

Salaries will vary based on factors such as location skills experience education and qualifications for the role and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles the salary listed above represents BMO Financial Groups expected target for the first year in this position.

BMO Financial Groups total compensation package will vary based on the pay type of the position and may include performance-based incentives discretionary bonuses as well as other perks and rewards. BMO also offers health insurance tuition reimbursement accident and life insurance and retirement savings plans. To view more details of our benefits please visit: Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting positive change for our customers our communities and our people. By working together innovating and pushing boundaries we transform lives and businesses and power economic growth around the world.

As a member of the BMO team you are valued respected and heard and you have more ways to grow and make an impact. We strive to help you make an impact from day one for yourself and our customers. Well support you with the tools and resources you need to reach new milestones as you help our customers reach theirs. From in-depth training and coaching to manager support and network-building opportunities well help you gain valuable experience and broaden your skillset.

To find out more visit us at is proud to be an equal employment opportunity employer. We evaluate applicants without regard to race religion color national origin sex (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression transgender status sexual stereotypes age status as a protected veteran status as an individual with a disability or any other legally protected characteristics. We also consider applicants with criminal histories consistent with applicable federal state and local law.

BMO is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process please send an e-mail to and let us know the nature of your request and your contact information.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO directly or indirectly will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid written and fully executed agency agreement contract for service to submit resumes.