Vice President, Shaw Floors Brand Leader
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Job Location:
Dalton, GA - USA
Monthly Salary:
Not Disclosed
Posted on:
15-10-2025
Vacancies:
1 Vacancy
Job Summary
Job Title
Vice President Shaw Floors Brand LeaderPosition Overview
Title: Vice President Shaw Floors Brand Leader
Summary
As Vice President and Brand Leader of Shaw Floors you will serve as the general manager responsible for driving the brands business strategy execution and financial performance. The key KPI for success is meeting or exceeding the brands financial targets.
You will steward the full P&L set strategic direction and lead cross-functional teams across product marketing go to market and brand experience. The Shaw Floors Brand Leader must lead a high-performing Shaw Floors team and work collaboratively across the enterprise. This position not only leads the Shaw Floors Brand but must be a leader committed to Shaws overall success that helps drive a portfolio optimization mindset.
Responsibilities:
Serve as the General Manager responsible for all aspects of driving the Shaw Floors business as well as the P&L. Their main KPI will be to establish and deliver the brands financial targets.
Develop and implement a comprehensive brand strategy for Shaw Floors based on consumer and customer insights defining brand direction identity and guidelines
Conduct regular market research and competitive analysis for the brand to inform strategic brand decisions
Define and target specific consumer/influencer groups with a full funnel marketing plan
Oversee the lifecycle of products from launch through end-of-life driving product innovation based on insights ensuring alignment with market trends and ensuring the product offering is simple but comprehensive of customer needs.
Enhance brand presence through event marketing strategic partnerships and and/or category-specific initiatives
Provide necessary support and tools for the Sales teams including creation of sell in materials for new products and other collateral
Collaborate with the Pricing Lead to establish and maintain profitable and competitive pricing and promotional strategies for the brand
Monitor and analyze brand and category performance implementing corrective actions when necessary to achieve business goals
Lead a team of marketing and product experts setting objectives coaching and providing personal development.
This role reports to the SVP Marketing and Brands.
Qualifications:
Degree in Marketing Sales Business Management or similar relevant subject; MBA preferred
10 years of relevant experience in brand management marketing product management channel management or similar; preferred experience in home building/renovation products
Strong leadership skills with 5 years leading people and teams
Demonstrated ability to lead and collaborate with cross-functional teams
Excellent communication skills
Ability to leverage data and insights to create and clearly articulate a brand vision strategy and category-specific plans as well as operationalize those plans
Must display these critical competencies to be successful in this role: demonstrate strategic influence exercise business acumen ensure a consumer/customer-centric approach coach and develop others
Must exhibit these leadership qualities: propensity to lead learning agility and have a passion for results
Competencies:
Strategic Influence
Business Acumen
Customer Centric Approach
Drive Execution
Coach and Develop Others
Work Shift
8 Hr non-rotating shift Hrs fall to in punch day Observed Calendar shift starts AMRequired Experience:
Exec
Key Skills
- Change Management
- Financial Services
- Growing Experience
- Managed Care
- Management Experience
- Analysis Skills
- Senior Leadership
- Performance Management
- Process Management
- Leadership Experience
- negotiation
- Analytics
About Company
We are approximately 20,000 individuals bound together by a common vision to create a better future, for our customers, for our company, for our people, and for our communities. By combining deep market knowledge with new ways of thinking, we drive innovation into our business and set ... View more
