Digital Marketing Head

Job Summary

The Digital Marketing Head will lead all digital initiatives to generate high-quality leads and maximize ROI across marketing platforms. This role requires strategic thinking leadership skills and hands-on expertise in digital marketing tools and campaign management.

Key Responsibilities

1. Strategy & Planning

• Develop and execute digital marketing strategies with a strong focus on lead generation and conversion optimization.
  

• Plan and manage paid campaigns across Google Ads Meta Ads LinkedIn and other digital channels.
  

• Identify target audiences segment customers and design funnel-based marketing approaches.
  

2. Performance Marketing

• Oversee SEO SEM PPC remarketing and social media ad activities.
  

• Optimize landing pages CTAs and conversion paths to improve lead quality.
  

• Monitor and enhance key campaign metrics (CPC CTR lead-to-sale ratio).
  

3. Content & Brand Management

• Collaborate with the content and creative teams to develop engaging lead-oriented assets blogs videos email campaigns and infographics.
  

• Ensure consistent brand messaging across all online touchpoints.
  

4. Data Analytics & Reporting

• Track KPIs like cost per lead (CPL) conversion rate and ROI.
  

• Generate weekly/monthly performance reports and share insights with senior management.
  

• Use tools such as Google Analytics HubSpot Google Tag Manager and Meta Business Suite for monitoring and analysis.
  

5. Team Leadership

• Lead and mentor a team of digital marketers and content creators.
  

• Align marketing-qualified leads (MQLs) with sales objectives.
  

• Foster continuous learning and innovation within the team.
  

Key Performance Indicators (KPIs)

• Lead Generation Volume & Quality
  

• Cost Efficiency (CPL ROI)
  

• Conversion Optimization
  

• Campaign Performance Metrics
  

• Team Development & Leadership
  

Requirements

Required Skills

• Proven track record in digital lead generation and growth marketing.
  

• Expertise in Google Ads Meta Ads SEO/SEM and marketing automation tools.
  

• Strong analytical problem-solving and decision-making skills.
  

• Excellent communication leadership and project management abilities.
  

• Ability to work under pressure and manage multiple campaigns simultaneously.
  

Qualification

• Minimum: Bachelors degree in Marketing Business Administration or a related field.
  

• Preferred: MBA/PGDM in Marketing or Digital Marketing Certifications (Google Ads HubSpot Meta Blueprint etc.).
  

Experience

• 610 years of experience in digital marketing.
  

• Minimum 3 years in a leadership role managing lead generation and performance marketing campaigns.
  

• Hands-on experience with SEO SEM social media advertising analytics and automation platforms.