Senior Marketing Manager, Social & Influencer

Moen and House of Rohl part of Fortune Brands Innovations are seeking a dynamic Senior Marketing Manager to lead our paid and organic social media strategy as well as influencer marketing initiatives. This role will own the vision strategy and execution across social channels for both brands - building awareness driving engagement and fueling brand love.

The ideal candidate is both creative and data-driven with a proven track record of scaling social media programs growing communities and partnering with influencers to deliver measurable business impact.

Key Responsibilities:

Social Media Strategy & Execution

• Develop and own the end-to-end social strategy across paid and organic channels (Meta TikTok YouTube LinkedIn X Pinterest emerging platforms) for Moen and House of Rohl.
• Oversee the content calendar aligning messaging with brand campaigns product launches and seasonal priorities across two distinct brand voices.
• Partner with creative and media teams to deliver breakthrough social content testing new formats (Reels Shorts livestreams) to drive engagement.
• Manage paid social performance optimizing campaigns against awareness engagement and conversion KPIs.
• Monitor trends platform updates and cultural moments to ensure Moen and House of Rohl show up in relevant authentic ways.

Influencer Marketing

• Build and scale an influencer program across tiers (macro micro nano) identifying creators who align with the brand values and audience segments of both Moen and House of Rohl.
• Negotiate and manage influencer contracts deliverables and reporting to ensure ROI.
• Develop always-on influencer strategies alongside campaign-based activations leveraging UGC to fuel social and e-commerce.
• Partner with PR and brand teams to amplify influencer storytelling across owned earned and paid channels.

Leadership & Collaboration

• Manage agency partners and social media specialists to ensure flawless execution across both brands.
• Collaborate cross-functionally with brand creative media PR e-commerce and product teams to integrate social and influencer into the broader marketing ecosystem.
• Educate and inspire internal stakeholders on social best practices platform innovations and influencer impact.

Measurement & Insights

• Define success metrics and build a robust reporting framework for social and influencer efforts.
• Deliver regular reporting and insights to senior leadership tying social and influencer activity back to business outcomes for Moen and House of Rohl.
• Continuously optimize based on learnings testing new formats audiences and creative approaches.

Qualifications :

• Bachelors degree in Marketing Communications or related field (Masters preferred).
• 710 years of progressive marketing experience with a focus on social media and influencer marketing.
• Proven experience managing paid social budgets and driving measurable results.
• Deep knowledge of social media platforms analytics tools and influencer marketing software.
• Strong mix of creative sensibility and analytical rigor; able to craft a compelling TikTok idea one day and report on CPMs and ROAS the next.
• Excellent communication leadership and project management skills.
• Experience in consumer goods lifestyle or home/health/wellness brands a plus.

Additional Information :

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $80000 USD - $126500 USD. Please note that actual salaries may vary within the range or be above or below the range based on factors including but not limited to education training experience professional achievement business need and addition to base salary employees will participate in either an annual bonus plan based on company and individual performance or a role-based sales incentive plan.

At Fortune Brands we support the overall health and wellness of our associates by offering comprehensive competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates unique needs. This includes robust health plans a market-leading 401(k) program with a company contribution product discounts flexible time off benefits (including half-day summer Fridays per policy) inclusive fertility / adoption benefits and more. We offer numerous Employee Resource Groups to support inclusivity and our associates feeling of belonging at work.

Fortune Brands is a brand innovation and channel leader focused on exciting supercharged categories in the home products security and commercial building markets. Our portfolio of brands includes Moen House of Rohl Aqualisa SpringWell Therma-Tru Larson Fiberon Master Lock SentrySafe and Yale residential.

Fortune Brands is headquartered in Deerfield Illinois and trades on the NYSE as FBIN

Equal Employment Opportunity:

FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race color religion sex gender identity or expression national origin ancestry age disability marital status protected veteran status sexual orientation genetic history or information or any other legally protected characteristic.

Reasonable Accommodations:

FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process please contact us at and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.

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No

Employment Type :

Full-time