Marketing Operations Specialist

As the Marketing Operations Specialist youll serve as the backbone of digital performance ensuring every campaign lead and report flows seamlessly across systems. Youll manage data automation and reporting to give the marketing and regional teams real-time visibility into whats driving SQLs and revenue. This role blends analytical thinking with technical precision supporting the global marketing ecosystem through systems efficiency data accuracy and measurable impact.

Key Responsibilities

Campaign & Data Operations

• Oversee marketing systems and automation workflows to ensure leads are captured scored and routed correctly across regions.
• Manage UTM setup tagging and campaign tracking to maintain full-funnel visibility and consistent attribution.
• Segment data by industry region and role to support personalised targeting remarketing and outbound campaigns.

Analytics & Reporting

• Build and maintain Looker Studio dashboards covering campaigns lead funnel progression (MQL SQL) and marketing contribution to revenue.
• Consolidate data across SEO SEM social and CRM systems into actionable insights for campaign optimisation.
• Track conversion performance (CTR CPL SQLs) and deliver reports that guide strategy budget allocation and targeting refinement.

CRM & Data Hygiene

• Collaborate with the CRM team to ensure alignment between marketing data and lead records (HubSpot Pipedrive).
• Audit and maintain CRM accuracy preventing duplicates fixing broken fields and validating lead sources.
• Manage integration between website paid platforms and CRM to ensure complete accurate reporting on lead flow.

Process & Performance Optimisation

• Identify inefficiencies in data flow tracking task and project management or reporting and propose scalable automation solutions.
• Implement tools or process improvements that enhance visibility reduce manual work and increase data reliability.
• Ensure all systems and dashboards maintain a minimum of 95% data accuracy across campaigns and regions.

Cross-Team Collaboration

• Work closely with Digital Marketing Outbound and Regional Growth teams to align reporting and data flows.
• Assist the Digital Marketing Manager in project management coordination and tracking of inbound and outbound marketing initiatives across regions.
• Facilitate communication between central and regional teams to ensure smooth handling of marketing requests and consistent execution across all markets.
• Provide performance insights that directly link marketing activities to SQL generation and sales outcomes.
• Support campaign setup and reporting for new initiatives across SEO SEM social and outbound efforts.

Skills and Qualifications

• 4 years of experience in digital or marketing operations with strong focus on analytics automation and CRM integration.
• Familiarity with Google Ads LinkedIn Ads AHrefs WordPress CRM tools like Hubspot and Pipedrive and project management tool like Asana preferred.
• Strong understanding of UTM structures data segmentation and performance attribution.
• Analytical mindset with the ability to turn data into insights that improve SQL quality and campaign ROI.
• Excellent coordination and communication skills across cross-functional teams.
• Process-driven with an eye for automation scalability and operational efficiency.
• Experience in B2B or SaaS marketing preferred.
• Degree not required; relevant experience and results are valued most.