Transactional Sales Account Executive
Share
Job Location:
Roanoke, VA - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Join our fast-paced sales team at WFXR/WWCW and help local and national brands connect with their audiences through the power of television and digital media. As a Transactional Sales Account Executive youll manage and grow a book of business built around national agency relationships while identifying new opportunities across Nexstars vast footprint. Youll use your negotiation skills data expertise and creativity to develop multi-platform campaigns that drive results for our clients and revenue for the station.
- Build and maintain strong relationships with national ad agencies and regional clients.
- Strategically grow your transactional book of business through smart pricing and exceptional account management.
- Prepare and deliver compelling sales presentations that highlight how TV and digital advertising drive real ROI.
- Collaborate with traffic creative and digital teams to develop and execute effective campaigns.
- Manage all aspects of your accounts including order entry scheduling contracts follow-up and collections.
- Analyze ratings trends and performance using Nielsen and Comscore to inform strategy.
- Proactively prospect for new local business and develop multi-screen sponsorship opportunities.
- Consistently meet or exceed revenue goals through a combination of relationship management and new business development.
- Perform other duties as assigned.
- Bachelors degree in Marketing Advertising Communications or related field (or equivalent experience).
- At least one year of sales experience media or agency background preferred.
- Proven success meeting and exceeding sales goals.
- Strong understanding of the advertising landscape including television and digital platforms.
- Experience negotiating with national ad agencies.
- Proficiency with Nielsen Comscore and Microsoft Office Suite.
- Excellent written and verbal communication skills with the ability to craft and present persuasive proposals.
- A self-starter mindset with exceptional organizational skills.
- A valid drivers license and clean driving record.
As part of Nexstar Media Group the nations largest local broadcaster WFXR/WWCW offers the resources of a national network with the heart of a local station. Youll work alongside a supportive team that values creativity initiative and collaboration and youll have the opportunity to grow your career in one of the most exciting industries around.
Required Experience:
IC
Key Skills
- Business Development
- Customer Service
- Revenue Growth
- Product Knowledge
- Healthcare
- Account Management
- CRM
- Salesforce
- Customer Relationships
- New Customers
- Business Relationships
- Sales Goals
- Sales Process
- Powerpoint
- New Clients
About Company
As the largest TV station operator in the U.S. reaching nearly 39 percent of households, Nexstar Media Group offers unrivaled audience access and influence.
