CRM Specialist (Braze) Remote

Were searching for a driven marketer eager to expand their CRM expertise while managing and coordinating multi-channel strategic projects. Youll be a key part of our clients marketing team shaping and optimizing exceptional player experiences by briefing operating and monitoring campaigns that reach hundreds of millions of players worldwide.

Key Responsibilities

• CRM Strategy: Define and develop CRM plans from the ground up in close collaboration with game teams and central CRM driving both engagement and monetization.
• Campaign Management: Plan launch track and continuously improve campaigns across multiple channels including push notifications email and in-game messaging.
• Seasonal Events: Work with marketing and game teams to design and execute engaging seasonal campaigns.
• Cross-Promotion: Lead initiatives to cross-promote titles across the player network.
• Collaboration: Partner with analytics design and product to deliver impactful campaigns. Oversee the creation of campaign assets (copy visuals translations) and ensure smart segmentation and targeting.
• Analytics & Reporting: Assess campaign performance share insights and make data-driven adjustments. Provide regular reports on KPIs such as monetization engagement and reach.
• Process Improvement: Streamline workflows identify opportunities for automation and enhance efficiency within CRM systems.

Requirements

• 3 years of experience with CRM campaign tools (Braze strongly preferred) with an eye for automation and KPI tracking.
• Proactive self-motivated and excited about building processes and campaigns from the ground up.
• A collaborative mindset a strong team player who thrives working cross-functionally.
• Solid understanding of MarTech platforms and how to leverage them in live operations.
• Proven track record in managing technical operations and optimizing processes.
• Excellent communication and organizational skills.
• Familiarity with Agile/Scrum methodologies and strong project management capabilities.
• Previous experience in F2P gaming (ideally mobile casual genre) or a related field.
• Proficient using reporting tools like Looker (or similar) for data visualization.
• Passionate about F2P mobile games especially in the casual genre.

Selections and interviews are ongoing please submit your CV in English.

Start Date & Assignment

Start Date:

Duration of the assignment: 4 months to start

Application Deadline: ASAP

Location: Stockholm (remote within Sweden possible)

Contact person:

Selections and interviews are ongoing!

Sway Sourcing is an innovative recruitment partner specializing in matching the right talent with the right companyquickly and efficiently. Our primary focus lies in Finance Administration HR Marketing and IT but we also have the broad expertise and flexibility required to deliver tailored recruitment solutions across all industries.

Although we are a relatively new player we have already gained the trust of many of Swedens largest companies and operate both nationally and internationally. With bases in Sweden and Spain we offer a unique combination of local expertise and global reach. Our strong network and deep industry insights make us the obvious partner for companies looking to stay ahead in their recruitment efforts.